What do you think are the reasons why enterprises recognize and favor live broadcast marketing as a new media marketing method?

1. In a sense, live marketing is event marketing in the current context. In addition to its own advertising effect, the news effect of live content is often more obvious and explosive. An event or a topic is relatively easy to spread and attract attention.

2. It can reflect the accuracy of user groups. When watching live video, users need to enter the playing page at a specific time, but this is actually contrary to the "anytime, anywhere" advocated by Internet video. However, this kind of broadcast time limit can really identify and seize this group of loyal and accurate target people.

3. Real-time interaction with users can be realized. Compared with traditional TV, one advantage of Internet video is that it can meet the more diverse needs of users. Not only one-way viewing, but also barrage spit together. Whoever you like can send flowers directly, and even use the power of public opinion to change the program process. The authenticity and three-dimensional nature of this interaction can only be fully demonstrated when it is broadcast live.

Extended data

Webcast marketing activities should disclose the information of goods or services comprehensively, truly and accurately, and protect consumers' right to know and choose according to law; Strictly fulfill product responsibilities and strictly control the quality of live broadcast products and services; Actively fulfill the after-sales commitments in accordance with the law, establish and improve the consumer protection mechanism, and protect the legitimate rights and interests of consumers.

Webcast marketers shall not be allowed to forge or tamper with transaction data and user evaluation by using traffic fraud means such as brushing bills and speculating letters; Do not engage in false or misleading commercial propaganda, deceive or mislead consumers. The commercial advertisements published in the online live broadcast marketing shall strictly abide by the provisions of the Advertising Law of People's Republic of China (PRC).

Baidu Encyclopedia-Webcast Marketing Code of Conduct

Baidu Encyclopedia-Live Marketing