Food packaging design

Food packaging design is an important part of today's commodity design, and packaging will give consumers the first impression and the most intuitive impression. Especially tea packaging design, then let's learn about tea packaging design. The practical value of tea packaging lies in moisture-proof, high temperature resistance, odor-proof, direct sunlight prevention and avoiding long-term exposure, thus giving tea proper temperature and humidity and maintaining the quality of tea; At the same time, packaged tea should be convenient for people to buy, carry and store. However, with the development of commodity economy, packaging design should not only have practical functions, but also embody humanistic characteristics and meet the requirements of the times. The so-called "first-class products can not be separated from first-class packaging" is the truth.

China is the hometown of tea, and tea culture has a long history. Drinking tea in daily life is a traditional leisure way for people. Correspondingly, the tea packaging and tea-making utensils should also be beautiful and generous, with a certain taste. Therefore, a good tea packaging and decoration should at least have the following four characteristics: first, it has a strong national color or is the product of local folk culture, thus making the production and marketing culture sound and promoting consumption development; The second is to attach importance to people's feelings and wishes-humanization. For example, the application of "dragon and phoenix are auspicious" to the packaging of ceramic gift tea fully embodies people's emotional pursuit of "good luck and wishful thinking". The third is hidden. Contained without revealing, it makes people daydream and becomes a kind of connotative beauty. For example, in the tea box, the elegant forms and attractive soup colors of various teas are reproduced, and the mountains, fog and peaks in the tea-producing area are panoramic. The fourth is to emphasize artistic conception. For example, the folk customs in ancient calligraphy and painting show that the product has a long history, creating a picturesque artistic conception of tea tasting and bringing people unique cultural enjoyment.