The specifics of the traditional 4P's of marketing

4P marketing theory is summarized as a combination of four basic strategies, namely, product (Product), price (Price), channel (Place), promotion (Promotion), because the English prefix of these four words are P, plus strategy (Strategy), so it is abbreviated as "4P 's"

Product

Focus on the development of the function of the product, the requirements of the product has a unique selling point, the product's functional requirements in the first place.

Price (Price)

According to different market positioning, the development of different price strategies, product pricing based on corporate brand strategy, focusing on the brand's gold.

Channel (Place)

Enterprises do not directly face consumers, but focus on the cultivation of distributors and the establishment of sales networks, the company's contact with consumers is

through distributors.

Promotion

Enterprises focus on changes in sales behavior to stimulate consumers, short-term behavior (such as concessions, buy-one-get-one-free, the atmosphere of the marketing site, etc.) to promote consumption growth, to attract other brands of consumers or to lead to early consumption to promote sales growth. 2010, in China, a book was published in the Chinese local marketing principles and practices (Guangdong Economic Publishing House). In 2010, a book was published in China, "China's local marketing principles and practice" (Guangdong Economic Publishing House), this book in the 4P based on the concept of a 4M marketing mix, and that - 4P + 4M - the combination of these two in order to form a complete marketing mix strategy.

4M: refers to market research (market research), market analysis (Market analysis), market segmentation (Market segment), market positioning (Market position).