What are the manual product strategies?

What are the procurement strategies

In the enterprise material procurement activities, according to the value of the purchased materials, procurement cycle, supplier type and other different factors, the procurement, supply strategy used is different, the purpose is to use the minimum procurement cost, procurement of quality and quantity of materials to ensure that the production of the required.

1, from the point of view of the value of consideration

There can be high, medium and low three. These three kinds of materials on the inventory of funds occupied by the impact is different, so the procurement strategy used can not be exactly the same. High-value materials: once the backlog, the occupation of inventory funds will increase, affecting the use of liquidity, generally using the principle of ordering on demand. Medium-value materials: from reducing the cost of each purchase, the principle of the minimum batch; in the development of the minimum batch, to consider the regular consumption of balanced production. Low-value materials: As the storage of the material on the inventory of occupied funds has little impact on the use of fixed batch or the principle of economic batch; batch size to consider the speed of consumption of materials and the balance between the purchase cost.

2, from the length of the procurement cycle to consider

As a result of purchasing materials in the market supply is not the same or imported parts, resulting in a large difference in the procurement cycle, or even only 1 or 2 annual ordering phenomenon. Then the procurement cycle of long materials, through the annual production plan for the overall demand for materials, the use of forecasts for procurement; procurement cycle of short materials, can be based on the procurement needs of the plan to guide the procurement.

3, from the supplier's point of view

The material procurement process in the face of the supplier's large classification there are two kinds, is fixed and temporary. Fixed supplier materials accounted for the vast majority of enterprise procurement materials, is to ensure the production supply, reduce procurement costs important factors. According to the nature of the use of supply materials and the form of production organization, can be purchased in two ways. Sign the total annual order quantity and unit price by agreement, at any time to issue supply instructions for supply; with a clear order for the stage of supply. Temporary suppliers of material procurement mainly from the new product design, production of urgent needs, equipment maintenance and so on. Characterized by small quantities and small repetitions. Generally use the contract or cash mode, direct batch for procurement.

4, from the material attributes to consider

In the procurement of materials, due to its different attributes of the procurement strategy also has a certain impact. With the effectiveness of the material, will be based on the rate of consumption and expiration date to determine the number of purchases; with dangerous flammable and explosive materials, generally use the maximum reserve for batch purchasing restrictions; large size or storage entity is restricted materials, according to the direct batch will affect the storage of inventory, generally use the maximum reserve for batch purchasing restrictions.

Art product strategy 50 points

How to y analyze your competitors - product strategy analysis

According to the marketing world's famous "4S" (product, price, channel, promotion) theory, we know that the product strategy in every business is the same. The product strategy plays an important role in every enterprise. Therefore, the first thing we need to study here is the competitor's product strategy.

We study the competitors' products, broadly speaking, the following:

1. Including competitors using domestic or foreign technology, technology advanced in where, and what are the defects? How about the enterprise's scientific and technological research and development strength? And so on.

2. The main raw materials and components used in the product. For example, the core component of the TV tube is used which brand? Air conditioning compressor is imported or joint venture or domestic? There are many other ancillary raw materials and components.

3. What is the quality of the product?

4. What is the level of craftsmanship of the product? Is the surface of the product rough, or very delicate and fine?

5. What are the main performance parameters of the product?

6. How is the main function of the product?

7. What are the main selling points and advantages of the product?

8. Is the product on the market in time, or is it in good time?

9. How long is the product replacement cycle?

The above is what we need to study the competitor's product strategy. Here there is another problem: we study the content of these competitors' product strategy, from which way to start? This problem should be said to be the key to our deep analysis of competitors.

I have been working since, has been in the field of marketing, this also has a deep experience. Our channels mainly come from the following seven:

1. Through indirect or direct way to ask the local mainstream dealers. Nowadays, basically every dealer is engaged in representing and distributing multiple brands, so we can get first-hand information through these dealers. The merchants' answers may not be so comprehensive, but their evaluations are exactly what we overlooked the most, and what is most important. For example, a merchant may be able to tell at a glance that this product is poorly manufactured and won't sell well, and is more savvy than our salesmen.

2. Ask about maintenance personnel. Maintenance personnel in the product is the most vocal, their words may be more simple, but concise. For example, which brand's product quality is good, excellent raw materials and components, they know exactly. They have a deep understanding of the advantages and disadvantages between the various brands of products.

3. Promoters are also a channel. Promoters are directly in front of consumers, familiar with the product's biggest selling point and consumer preferences, and know a lot about each brand's products.

4. Public "research" to get a general impression. Find the local residents, grandpa, sister-in-law of a class of people, inadvertently asked him for each brand's product views, they must have their own views, these views are often out of the office we often sit in the idea of the people.

5. Directly ask our own salesman, how to view competitors' products.

6. Gather information about the media to get more information.

7. Directly approach the head office to ask for information about the competitors and then combine it with the situation in our own regional market. (The world operator)

For example, a product to what promotion

First of all, like you say promotion, broadly divided into offline promotion and network (online) promotion, but in the case of the Internet is now developing so rapidly, the network promotion can produce the effect of investing in a point of output of ten points, so first of all, the network promotion of the channels and methods:

First, the channel aspects of major search engine snapshots, video and so on. Search engine snapshots video, etc.

Second, the methods and strategies:

(a), the overall strategic planning: market analysis, competitive analysis, audience analysis, brand and product analysis, unique selling proposition refining, creative strategy development, the overall operation of the step-by-step planning, inputs and expected to set.

(2), marketing website: website structure, visual style, website columns, page layout, website functionality, keyword planning, website SEO, design and development.

(C), communication content planning: brand image copywriting, product sales concept planning, product sales copywriting, investment copywriting, product word-of-mouth copywriting, news and information content planning, a variety of advertising text planning.

(D), integrated communication promotion: SEO ranking optimization, blog marketing, microblog marketing, forum marketing, knowledge marketing, word-of-mouth marketing, soft news marketing, video marketing, event marketing, public relations activities and other viral communication methods.

(E), data monitoring operations: website ranking monitoring, dissemination of data analysis, statistical analysis of the number of visits to the site, the analysis of the visiting population, statistical analysis of the consultation, statistical analysis of the depth of web browsing, statistical analysis of the visit of popular keywords.

Secondly, tell you about the daily work of promotion:

Network promotion is to post, send information, but not every day in the hair, but have a plan, have a strategy to send, can not just blindly go to the hair, or else, every day and tired, and on their own and no growth.

First, you need to choose the theme, choose the platform, set the keywords, understand the psychology of the potential customers, concerned about the problem. Today's free network promotion, the effect is not great, and is a tired every day, the boss does not know you sit in the seat every day, to the computer in what, because the boss is unlikely to look at you every day in which platforms to send which information, what is the effect of this information. Second, how to determine the transaction is brought about by network promotion? This is difficult. Customers see your information online, and then go to the store to buy, will still say which platform online information? Even online to see the information you send, he will not go to say. In this way, in this business now focus on turnover, sales today, is very difficult to judge. Therefore, the network promotion to determine what is the standard of your assessment?

Third, network promotion needs to master the rules of the search engine, will do optimization.

Finally, as long as you follow to do, it may be difficult to see the effect at the beginning, but as long as the long-term persistence, the effect is very obvious, the promotion is a long-term job, to be heavy in persistence.

I hope my answer can help you, see in the pure hand-typing on the part of what do not understand can continue to ask me.

The local specialties sales of local specialties marketing strategy

1, "soil hat" and "soil off the dregs" of the local specialties, although with its "soil", "Special" to attract consumption, but the appearance of packaging, quality standards can not be "earth", that is, earth its "flavor" and can not earth its "shape That is to say, the "flavor" but not the "shape" of the earth. Many consumers reflect that they are very eager for some products with local customs and local flavor, but now the local products need to enhance the level and brand effect on the appearance of the image. So the local specialties should also remove their own "soil hat" local specialties selling point is not just a "soil" word. In contrast to this is the two years before the firestorm exceptionally "earth off the dregs" baklava, the core selling point is earth, so there is a blowout phenomenon in the market, this is a new earth as the core of the creative, on the contrary, it is not the baklava to do more earth, the consumer to eat the baklava, and did not feel that there is a lot of earth, on the contrary, resulting in a kind of fashion. 2, the hometown feel good actual earth specialties. 2, the hometown feel good, the actual earth specialties. 2, the actual earth specialties. The hometown feeling is really good, the actual local specialties can make many people produce the hometown feeling and reminiscence, nowadays in the city of "rural people" a lot, or and rural areas have some associated with a lot of people, so the local specialties can make people produce the hometown of the memory of the hometown of the homes of loved ones of the hometown of the thoughts of the hometown of the scenery and flavor of the memory! ...... You may have been to many places, eaten many local specialties, but it is difficult, or basically can not eat authentic hometown specialties, which removes some of the deep-processing specialties, removes some of the counterfeit origin of the local specialties, and even more so, there is no opportunity to taste the real authentic local products. Therefore, the real local specialties to promote the hometown complex is also a clear and specific local specialties to impress the interests of consumers, but also one of the best emotional card. 3, the local specialties of the regional brand of the top ten famous tea Longjing tea, the Loess Plateau of the red apples, the national wine known as Guizhou Maotai, Jingdezhen porcelain ...... is the unique geographic It is the unique geographical origin that gives them unique special qualities, and geographical indications of local specialties are, to a large extent, the "umbrella" of local specialties. Geographical indication is not only a sign of origin, but also a quality standard, which is an important tool to promote the local specialty products to the market. Geographical indication product protection can make the originally unknown tea, peanuts, spices, apples, tea, squash and other local specialties famous, doubled in value, and become a "golden signboard" for income generation. For example, Shaanxi's apples, Henan Xinyang's Mao Jian tea, Chongqing's Fuling mustard and so on. China's long history of many specialties, these specialties should seize this geographic label, so that more famous specialties out of the local, to the country and the world. But at the same time, we must bear in mind that we can not sacrifice quality because of quantity, not because of short-term interests at the expense of long-term interests, Lungkow fans, Jinhua ham because of the part of the enterprise shoddy, substandard lead to self-destructive credibility of the typical case is a lesson learned. 4, product innovation Terracotta Warriors and Horses wearing flowery shirts, you will hear a curiosity in the heart. In Xi'an, the emergence of painted terracotta warriors and horses, respectively, painted with folk paper cuttings, Ansai waist drums, shadow and other patterns, integration of traditional culture and modern civilization in one, a vivid display of Shaanxi's cultural elements, but also reproduced the terracotta warriors and horses of the value of the fashion, attracted a lot of people's attention and praise. For the local specialties, can also break the inherent single concept, the implementation of new attempts and improvements, like this product innovation of local specialties is not much, can not say that the local specialties can not be innovative, as long as you are a commodity, you have to have the attributes of the commodity first, the local specialties are no exception. If there is a good carrier, unique ideas, souvenirs can also live up to enhance the core value of souvenirs. 5, packaging to enhance since it is a souvenir, in the past, can not talk about packaging. To adapt to the modern competition for goods, in the packaging on the need to put a lot of effort, the image of the person is very important, the image of the product is also very important, we have to study in the minds of consumers, the image of a specialty should be what kind of image, in order to determine our image design, just like the girl likes a gentleman, then we do not wear cowboys. At the same time to try to avoid similarities, such as to express the green, simply get a piece of green, look at the supermarket now specialties can be seen, jujube packaging is a piece of red, dried kiwi packaging is a piece of green, so much similarity with no characteristics of the packaging is the same effect, and the existing specialties, the general image of the power of the research is not thorough, and can not let the consumer take a look at it to feel that it is the best! The feeling of local specialties, can not visually very clear expression of the style of the product, to achieve a look at the eye, as if back to the countryside feeling of the countryside. 6, branding is the development of local specialties of a task of the domestic specialties basically have a strong local characteristics, some of the specialties have been known to women and children, accepted by the people of the country, some of them are trapped in a corner, on the verge of extinction, forgotten. Regional specialties are now mostly small and medium-sized enterprises and artisanal workshops, a few even ......

Perlis Chinese handmade brand:

Company headquarters: China Product line: women's bags, men's bags, suitcases, business bags, wallets, backpacks, card holders, handbags, briefcases development strategy: so that the middle class can afford to buy the cheap price of luxury goods

What is the detailed preparation for the promotion of the new product is what you need to know and what to prepare!

First of all, like you said the promotion of the site, in a broad sense is divided into offline promotion and network (online) promotion, but in the case of the Internet is now developing so rapidly, the network promotion can produce the effect of investing a point of output of ten points, and similar to this product, the effect of the soft marketing and promotion should be the best, so first of all, the network promotion of the channels and methods:

One, Channel aspects of the major search engine snapshots video, etc.

Second, the methods and strategies:

(a), strategic overall planning: market analysis, competitive analysis, audience analysis, brand and product analysis, unique sales proposition refining, creative strategy development, the overall operation of the step-by-step planning, inputs and expected to set.

(2), marketing website: website structure, visual style, website columns, page layout, website functionality, keyword planning, website SEO, design and development.

(C), communication content planning: brand image copywriting, product sales concept planning, product sales copywriting, investment copywriting, product word-of-mouth copywriting, news and information content planning, a variety of advertising text planning.

(D), integrated communication promotion: SEO ranking optimization, blog marketing, microblog marketing, forum marketing, knowledge marketing, word-of-mouth marketing, soft news marketing, video marketing, event marketing, public relations activities and other viral communication methods.

(E), data monitoring operations: website ranking monitoring, dissemination of data analysis, statistical analysis of the number of visits to the site, the analysis of the visiting population, statistical analysis of the consultation, statistical analysis of the depth of web browsing, statistical analysis of the visit of popular keywords.

Secondly, tell you about the daily work of promotion:

Network promotion is to post, send information, but not every day in the hair, but have a plan, have a strategy to send, can not just blindly go to the hair, or else, every day and tired, and on their own and no growth.

First, you need to choose the theme, choose the platform, set the keywords, understand the psychology of the potential customers, concerned about the problem. Today's free network promotion, the effect is not great, and is a tired every day, the boss does not know you sit in the seat every day, to the computer in what, because the boss is unlikely to look at you every day in which platforms to send which information, what is the effect of this information. Second, how to determine the transaction is brought about by network promotion? This is difficult. Customers online to see your information, and then go to the store to buy, will still say online which platform to send the information? Even online to see the information you send, he will not go to say. In this way, in this business now focus on turnover, sales today, is very difficult to judge. Therefore, the network promotion to determine what is the standard of your assessment?

Third, network promotion needs to master the rules of the search engine, will do optimization.

Finally, as long as you follow to do, it may be difficult to see the effect at the beginning, but as long as the long-term persistence, the effect is very obvious, the promotion is a long-term job, to be heavy in persistence.

I hope my answer can help you, look at the pure hand-typing on the part of what do not understand can continue to ask me

Staying up all night is very hurtful to the body...

Whether it's because you're forced to stay up late for work or study, or because you're indulging yourself in a waste of your youth, staying up late is not a good idea. Like smoking, staying up too late can be detrimental to your health. Therefore, we urge you not to stay up as long as possible, and if you have to, you should take in more nutrients to protect yourself, so that you can minimize the damage of staying up all night.

What is the damage that staying up all night does to your health? There isn't really enough research. But it's a fact that people who work night shifts often complain that their health is deteriorating. There has been enough evidence to show that prolonged staying up late affects the function of the immune system. Physical examination reports for night-shift workers also show that the percentage of liver function abnormalities is higher than that of the general population. Moreover, people who often stay up late really age faster than the general public. In addition, the hormonal secretion of adrenaline and other hormones of the late-night people is also higher than the normal people, so that the metabolic pressure is greatly increased, and the chances of adults suffering from chronic diseases are also increased.

Therefore, the nutritional intake of people who stay up late should pay attention to two parts, one is how to protect their own body, and the other is how to maintain the best condition when working at night.

Supplemental nutrition for late-night work

How to maintain immunity and protect liver function is something that late-nighters should pay attention to. If you stay up late to stare at the computer screen, you need to pay more attention to protect your eyesight, please refer to the topic of computer people & bilberry on this site. The need for vitamins A, B complex, C, E will increase. If there are deficiencies, this can increase feelings of fatigue and wear and tear on your health.

The night you need to stay up late, you should eat more vitamin B-complex-rich foods at dinner, such as whole grains, liver, lean meats, beans, and fresh fruits and vegetables. If you want to eat a snack, you can also use foods containing vitamin B, such as milk with yeast, yogurt, whole wheat bread as the main force. If necessary, you can take nutritional supplements or chew on the familiar table sugar gummies (which contain vitamin B). Chicken extract has also been documented to speed up metabolism and increase work efficiency. In order to cope with the increased secretion of hormones such as adrenaline, adequate intake of vitamin C should also be observed. As for the commercially available refreshing oral solution, the main ingredients are vitamin B, C, caffeine, Chinese medicine ingredients, etc., have a certain effect, but it is not recommended to drink every day, so as not to produce dependence.

The body of things

Caffeine-containing beverages are the favorite of late-night people, sweets, cookies, Western fast food and other high-calorie foods are also common late-night "nutritional supplements", but they can only be temporarily refreshing or increase the concentration of blood sugar. And these foods will accelerate the consumption of vitamin B complex in the body. Excessive caffeine can *** nerve and adrenaline secretion, thus depleting the body of vitamin B complex.

The lack of vitamin B complex, the metabolism "oil road is not smooth" situation appeared, but more prone to fatigue, affecting the work efficiency. Some people will then drink more coffee, which in turn creates a vicious cycle. Therefore, we have to be clear about what is meant by replenishing the body? What is meant by cheating the body? The most important thing is to be aware of the importance of balanced nutrition and vitamin B complex, while smoking, betel nut chewing and excessive caffeine consumption are the most effective ways to cheat the body.

Humans are not nocturnal, and staying up all night is the worst violation of biological laws, and the damage to your health is only a necessary punishment. Even with the maintenance products used by Xiao Damei, can not make up for the aging and health damage caused by staying up late. It is better not to stay up late if you can! If you have no choice but to be active at night, it's best to catch up on your sleep every other day. The dark environment (e.g., wearing an eye mask) has a positive effect on the quality of sleep.

*** Exercises to protect the liver

Wu Changxin, director of the Chinese Academy of Science and Qigong, who insists on "seeing a doctor when you're sick and relying on yourself for your health," believes that modern people are busy at work, often working overtime and staying up all night, and that they should develop habits that protect their liver, such as getting up and living a normal life, relaxing, and doing some simple *** exercises for the liver. The company's website is a great source of information about the company's products and services, and the company's website is a great source of information about the company's products and services.

A. Liver *** exercise

Rub your hands together.

With the three fingers of both hands, slowly insert about 2-3 centimeters below the rib cage in the center of the breast.

This point is the liver meridian, more *** can help protect the liver.

Note: Normal force is sufficient, no need to be particularly hard.

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B. Embrace Liver Exercise

Cross your arms over your chest, with your left hand outside.

Slowly twist your body up to the left and inhale y until you can't ......

Handicrafts environmental analysis (outlook. Macro. Micro)

I don't know exactly what you do in handicrafts. But Gong want you to do consumer goods, and daily life related, there is a certain market, that prospect is very wide. Estimated that the beginning of the money, to a certain period of time there will be competitors, then we have to rely on quality and reputation, to the back of the scale, reduce costs. Anyway, as long as you are good at it, making money is not a small thing. To say that the macro, micro, that is different from person to person, different places are not the same.