Compared with traditional marketing, what are the advantages of WeChat marketing?

Compared with traditional marketing, WeChat marketing has the following four advantages:

1, trust

Wechat establishes social relationships in a circle of friends with high authenticity and credibility. Between friends, trust is the bond between people, and it is a noble emotion that embodies the meaning of life. Therefore, when doing WeChat marketing, if enterprises can form a friend-like trust with users and then spread it through users' circle of friends, they can spread corporate brands well.

2. Word of mouth

A good word of mouth needs to be built on trust. Users believe in this brand very much, which will naturally be passed on from mouth to mouth, so that enterprises can spread the brand of products and services in the circle of friends through every individual WeChat user and establish a good word-of-mouth marketing ability.

3. Communication ability

Communication power is usually viewed from two aspects: communication ability and communication effect. Wechat has a strong communication ability, not only because of its huge number of users close to 700 million, but also because of the influence of word of mouth, making it effective and widely spread; The spread effect of WeChat can be seen from the rapid growth of users of cat peripheral nerves, and the "face sprouting" of friends circle can also be seen.

4. Low threshold

Both enterprises and individual merchants can conduct WeChat marketing. As long as you are creative, have ideas and have the dream of starting a business, you can achieve it through hard work on this platform. At the same time, in the process of WeChat marketing, enterprises can communicate with users more directly and transparently through WeChat, change passivity into initiative, better understand customers' real needs and preferences, and let customers actively feedback information to enterprises.