How to do business

The way to make a small business bigger

More sales at lower prices, more sales

More sales at lower prices refers to the strategy of expanding sales at lower prices and lower profits. Thin profit" in the "thin profit" is to reduce prices, reduce prices can be "more sales", "more sales" can increase total revenue. The key to selling more at lower profit margins is that when the price of the good falls, the increase in demand (sales) is greater than the fall in price (and ultimately the total profit increases).

Now, the market is becoming more and more perfect, all kinds of business are people do, so do small business to set a high price to earn high profits of the road is not feasible. Prices set high, scare people away. Look on the place how good profits, not sold, the profit experience does not come out, equal to zero! Moreover, the inventory backlog of funds, business is like this: not to earn or lose! At the same time, did not do business, but also reduces the opportunity to deal with others in the future.

In fact, the way of doing business with small profits and high sales, has a long history." Noble on the pole is the opposite of cheap, cheap down the pole is the opposite of noble". Sima Qian said, "greed to buy three dollars, cheap to buy five dollars", that is to say, the greedy businessman can only profit 30%, while the businessman can make 50% profit. Han Gaozu Liu Bang's strategist Zhang Liang, the early years from the teacher of the Huangshi Gong, during the day to sell scissors, come back to study at night, and then he felt that the time to study is not enough, so the scissors are divided into the upper, middle, and lower three classes, the price of the upper class remains unchanged, the middle of the price of the original price of the basis of a penny, the lower class of the penny less than two. As a result, in only half a day, the number of scissors sold was twice as many as usual, and the money earned was twice as much as usual.

Copy the wealth out

If you open a restaurant in the south of the city called "A", business is booming, then you can go to the north of the city to open a similar "A" store, and refer to the mode of operation in the south of the city, 80% will be successful. Then, if you want to make it bigger, you can replicate the store in other cities, and so "A" blossomed all over the country.

Thus, your business has grown.

The most famous cases of replicating wealth are KFC and McDonald's. The most famous are KFC and McDonald's. The most famous are KFC and McDonald's.

The Wenzhou people have made their small business big in this way, and there is no difference between the rich and the poor

There is a ballad that says: "Nine out of ten Wenzhou people are businessmen, and one of them is a good accountant." Wenzhou people are the earliest business a group, is the earliest rich a group. In the eyes of many people, what to do is first of all face, some business can make money, but there is a loss of honor, would rather starve than to do. In Wenzhou, there is no difference between high and low business, the key is to make money.

Wenzhou people go in all directions, occupying those areas that many people are not willing to do. They started with small businesses such as shoe repair and development gallery, and gradually accumulated wealth. But their behavior has been very low-key, they will often say after the success, I'm just a shoemaker! It is this down-to-earth attitude that has allowed them to accumulate more and more wealth.

Never mind small business, never mind making less money

The average person usually thinks: "Doing small business does not have much profit, sometimes even worse than working for others, so when can we get rich?" Wenzhou people say: "Doing business is to earn money, can earn a point is a point, small business, big market, as long as the market is big, a few percent of the profit can still get rich."

Wenzhou people sell buttons, each grain only earn 1 cent, Wenzhou people do; do tags, each only earn a few cents, Wenzhou people do; repair shoes, each pair of only earn 20 cents, Wenzhou people also do; sell clothing, each set of only earn a few dollars, Wenzhou people also do. Some people think, do business should do big business, small business is not profitable, do not care. In fact, the business is not in the size, only in the final profit earned. Although small business earns less, but, less investment, less risk, more sales, less into more, will be able to earn a lot of money.

Strike quickly without regret

In the information society, vision to be sharp, out to fast, the so-called fast fish eat slow fish, if you always hesitate to wait for a more mature time, then, others have been the first to go, the business opportunity does not belong to you. In others not into the time into, in others followed into the time to exit, this is the Wenzhou businessman's investment vision.

Doing business with people really hard, three meals a day are irregular, do wholesale and retail businessman, looks not so leisurely. Every day to cope with a variety of people, easy-going, fussy, whichever you have to wear your mouth, smile and welcome. These people can't predict when customers will come up, so they have to be on guard every day. Eating time is not free, sometimes holding up the chopsticks, a customer came, you just have to immediately put down the hands of the meal, smiling to serve customers; happen to be good business, a meal do not know how many minutes to eat, up and down countless times.