How does "Internet+Agriculture" develop _ What is the development status?

For decades, "internet plus" has transformed and influenced many industries. At present, e-commerce, internet finance, online travel, online film and television, online real estate and other industries that are well known to the public are all representative works of internet plus. The following is an analysis of the development of "Internet+Agriculture" that I collated and recommended, hoping to help you.

Internet+Agricultural Development Status Internet+Agriculture is ready to come out, which brings both opportunities and challenges. When the opportunity of great development and industrial upgrading comes, how to take off and implement agriculture in China needs more cold thinking and heat treatment from agricultural builders.

At present, the efficiency of China's agricultural industrial chain system is low, the degree of agricultural modernization is still very low, and the industrial chain is facing "internal troubles and foreign invasion". Embracing the Internet has become a new way out for agriculture in the future. As the most traditional industry, agriculture has the greatest potential to be transformed by the Internet. In 20 15, the "internet plus" action was first put forward in the work report of the State Council government. Internet technology began to be combined with more industries, and the development of the Internet entered the stage of "industrial Internet".

1, the protagonist of the change is farmers: national training is the key.

As the main body of the "Internet+Agriculture" revolution, whether farmers can accept the baptism of the Internet and become "new farmers" in the true sense is the key to truly realize the deep integration of the Internet and agriculture. In the long run, it is definitely important to teach farmers the basic knowledge of market economy again, so that farmers can understand the market trend, make market predictions and make correct market decisions, which is undoubtedly ahead of the current situation of farmers' education in China. However, the urgent task is to fully mobilize farmers to accept the Internet, so as to change the enthusiasm of traditional management and cultivate farmers to understand the operation mode and method of "Internet+agriculture".

Analyzing the reasons why farmers resist the Internet, Internet security bears the brunt. At present, the popularity of Internet knowledge is not enough, and even urban residents who came into contact with the Internet earlier are often troubled by network security problems. For farmers with poor ability to accept new things and low risk tolerance, a small operational error on the Internet may cause them to suffer greater economic losses, which undoubtedly increases the difficulty of popularizing the Internet in the agricultural field.

In February this year, Ali Research Institute officially released the Report on New Farmers in China (20 14). According to the report, the formation of new peasant groups is an inevitable product of the Internet's contribution to agriculture, countryside and farmers. With the popularization of Internet in rural areas and Internet technology in agriculture, future farmers are all "new farmers". "Internet+agriculture" should first aim at increasing the income of these peasant brothers, so that farmers can increase their income and get rich, instead of going to the countryside to collect money under various flags. Only the "Internet+Agriculture" innovation that really helps farmers to increase their income can win the heartfelt recognition of farmers and a broader market.

2. Deeply integrate the industrial chain: explore a new agricultural model.

"Internet+Agriculture" realizes the leap-forward development of agricultural industry. It is no longer just a simple internet access to agriculture, or the integration of agriculture and the Internet, thus realizing the old model of disintermediation and improving efficiency, but successfully bringing the Internet and social capital into the track of driving agricultural development. On the one hand, "Internet+Agriculture" promotes specialized division of labor, improves the degree of organization, reduces transaction costs, optimizes resource allocation and improves labor productivity. On the other hand, "Internet+Agriculture" provides accurate, dynamic and scientific all-round information services for farmland confirmation, agricultural technology extension, rural finance and rural management by means of convenience, real-time, perception, integration of things and intelligence, and is becoming a new engine for the leap-forward development of modern agriculture.

The implementation of "Internet+Agriculture" first needs the national level to support the construction and popularization of rural Internet infrastructure. On May 20th, the General Office of the State Council issued the Guiding Opinions on Accelerating the Construction of High-speed Broadband Network and Promoting the Speed-up and Fee Reduction of the Network, clearly stating that this year, 1.4 million administrative villages will be connected with broadband, and 1.0 million administrative villages will be connected with optical fiber to the villages, and more than 95% administrative villages will be connected with fixed or mobile broadband; In the next two years, more than 80% of administrative villages will realize optical fiber to the village. It can be seen that the country's full attention to the construction of rural Internet facilities has passed the primary threshold of combining agriculture with the Internet.

To sum up, around agricultural production, the whole agricultural industrial chain system includes agricultural materials supply, agricultural finance, agricultural production and distribution processing consumption of agricultural products. Through the combination with the Internet, breakthroughs have been made in the circulation of agricultural materials and agricultural products.

On May 8, the State Council promulgated "Eight Articles of E-commerce", proposing to strengthen the integrated development of Internet and agriculture and rural areas, and the central government will allocate 2 billion yuan of special funds for rural e-commerce infrastructure construction. The introduction of this policy will further promote the development of agricultural e-commerce industry. In addition, Internet finance, which has been heated up before, has also ushered in the industrial innovation development model of "1+ 1+X", and began to combine the advantages of the Internet and finance to serve the third object. Among them, the huge demographic dividend and blue ocean of capital in the field of agriculture, rural areas and farmers will also attract social capital to flow into the field of agricultural finance.

The key to the real integration of Internet and agriculture should be the integration of the whole industrial chain, not just a link. Similarly, the e-commerce platform formed by the integration of the Internet and agriculture is not only to move agricultural products to online sales, but also to consider the improvement and innovation of the agricultural industrial chain.

Just like Lenovo's agricultural model, it began to create a new model of deep integration of the Internet agricultural industry. Lenovo's transformation of agriculture is all-round. It not only uses internet technology to transform production links to improve production level, but also uses internet technology to control the whole production and operation process to ensure quality. At the same time, we use Internet technology to innovate product marketing, and finally get through all aspects of agriculture and form a complete industrial chain. For another example, Ali Group is also laying out an industrial chain model with deep integration of Internet and agriculture, and plans to develop rural e-commerce based on its entire ecosystem. Alipay, Yu 'ebao, Lucky Treasure, Ant Microfinance and other businesses have been linked to rural areas. In the future, the application of big data will directly intervene in the rural financial market to meet the financial needs of farmers.

"Internet+Agriculture" has innovated many novel combination modes in exploration and practice. However, time will give us the best answer, whether it is the smart agriculture model with deep application of Internet technology, the e-commerce service model of agricultural products with comprehensive application of Internet marketing, or the industrial chain model with deep integration of Internet and agriculture, whether it is through blowing up a bubble through the concept of "agriculture+Internet" or through profound changes and deep integration, so that the agricultural industry can meet the tremendous development and industrial upgrading brought about by the Internet tide.

3. Cold thinking before the thermal effect: landing to tide over the difficulties together.

The concept of "Internet+Agriculture" looks beautiful, but "the ideal is full and the reality is skinny". As pioneers of theory, they still have a long way to go.

Agriculture is a high-risk and weak industry, and natural factors affect the whole production process. Although "Internet+Agriculture" can provide strong support for the adjustment of agricultural structure and the accelerated circulation of agricultural products, and the inherent contractual constraints of market economy are increasingly understood by farmers, farmers may still be forced to breach the contract in the face of uncontrollable natural risks. When farmers blame the negative factors of the Internet for breach of contract, it will inevitably breed the mentality of resisting the Internet, and the result does not rule out the emergence of "agriculture-Internet".

Although the country has begun to implement the rural land transfer policy, it is only through large-scale land transfer that it is possible to realize the scale and modernization of agriculture and lay the foundation for "Internet+agriculture", but at present, the overall land transfer speed is still slow, and more places are still in the exploration stage. Most of the land is still in the state of small-scale farming, which is the first difficulty for "Internet+agriculture" to intervene in rural areas.

Although "Internet+Agriculture" enterprises can use the existing offline channels in rural markets to bring their products and services into rural areas. However, this generally requires a relatively strong financial strength of "Internet+Agriculture" to fully ensure the smooth flow of channels. Because there is a certain degree of credit phenomenon in most rural channels, that is, farmers owe credit to retailers, retailers owe credit to wholesalers, and wholesalers owe credit to superior distributors. If the years are bad, some debts may be overdue or even become bad debts. Once the "Internet+Agriculture" enterprises want to recover through legal means, they may fall into an embarrassing situation where the cost of rights protection is much higher than the final debt. Therefore, when designing channel strategies, "Internet+Agriculture" enterprises should first find ways to get rid of the rural thinking habit of "no credit, no shops" or solve the problem of debt collection.

Pure internet mode trap. Under the hot wind of the Internet, many business owners have become dedicated to the Internet, all of which are Internet thinking and networking means. In fact, people are multi-scenario consumers, and agriculture in transition needs more consumption scenarios from traditional channels to online marketing. Only the internet model can only make marketing float to the sky and sales fall to the bottom. In the final analysis, agricultural products marketing should have a clear strategic design from top-level design to path selection. What traditional agricultural entrepreneurs must pay attention to is that many seemingly beautiful online e-commerce models of agricultural products have not actually achieved profitability. For traditional agricultural enterprises with tight capital chain, too "early adopters" may die. At present, most of "Internet+Agriculture" is still in the entry stage of the industry, which is suitable for some enterprises with outstanding advantages in a certain link of the agricultural industrial chain to strengthen their advantages with the help of the new Internet model.

Undoubtedly, the integration of "internet plus" and agriculture will bring about great changes in the agricultural model. However, as an enterprise, we must be clear that under great changes, there are successes, but there will never be a lack of failure cases. When agriculture meets "internet plus", can agricultural enterprises choose "internet plus" and the best access point of the original model, and can the new model be really implemented and bring new competitive advantages to enterprises? This is a problem that agricultural entrepreneurs must consider clearly.

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