What's the difference between direct selling and traditional selling?

The difference is that the sales target, sales target and sales scope of traditional sales are obviously larger than that of direct sales, and customers can easily accept the traditional sales model from the heart. Details are as follows.

Specific difference

1. Sales target: Most of the sales targets of direct sales are insiders; Most of the sales targets of traditional marketing are outsiders.

2, sales model: direct sales is one-to-one, traditional sales is one-to-many.

3. Salesman's goal: The purpose of direct sellers is to find offline, and the purpose of traditional sales is to sell more products.

4. Coverage: Direct sellers always want to go offline, hoping that the more direct sellers under them, the better, regardless of whether the market is saturated enough. Like a headless fly.

5. Freedom of customer choice: Direct sellers usually impose an idea on customers that my products are the best and suitable for everyone, regardless of the consumption ability, habits and tastes of potential customers, leaving potential customers with no choice, which will make potential customers very disgusted. This reinforces the first point that direct sellers are more likely to lose potential customers.

Traditional marketing will analyze customer groups, find different products to sell to potential customers who can't get through, and sell them in different regions according to the consumption power of different customers. Customers have the right to choose freely, and the buying and selling process has no pressure on customers.

6. Performance pressure: When the direct seller has performance pressure, someone will let him stock up the goods and let the team achieve the goal; Or the team is online. In order to make the downline feel that the team has strength and create the illusion of strong sales, they hoard their own goods when they go online. This is why so many direct sellers hoard a pair of goods themselves, but there is no way to see the expiration.

Traditional sales also have performance pressure, and some manufacturers will let dealers hoard goods. Once the market is bad, hoarding dealers will also lose money. Therefore, dealers need to analyze the market, understand the market demand, use their position to compete with manufacturers, and strive to obtain the right quantity. Sales staff in general enterprises have a basic salary, and the sales commission income is acceptable. Even in the case of a depressed market, salespeople are guaranteed a basic salary. If a market is depressed, the salesman can use another enterprise and another product to do it.