Do SEO optimization in the end there is no effect

We know that the current trend of competition in the enterprise website we are **** witnessed, as many small and medium-sized enterprises, shaping a valuable website is the key to our success in the Internet or not, but I found that many corporate websites on-line, news information is very little, many are in the state of no one to take care of it, in this case, how do we actually let the site to play a great value? Not bad, today Xi'an Wenfei Technology will be a detailed analysis of this topic, the enterprise website optimization let professional for the website to enhance the value.

First, to meet the user's core demand points.

I believe that many companies in the process of website optimization, on the news update this piece of content of many corporate sites are marginal information, such as the enterprise website was to do the product, the product is the most critical marketing competitiveness, but many webmasters in the update of the news tend to save time to publish some portal site industry information, some even send some companies every day the company are Company news, of course, these articles are indeed original articles, but now Baidu for the web quality judging process, for the user value is very important, the user itself into the site is hoping to learn about the product, the product is the core of its demand for growth, too much of this ancillary information will affect the user's time cost, so I suggest that in the process of releasing the article must be the product information or functionality introduction As a fundamental starting point, industry information and company news can only be used as collateral information, the cart before the horse is very detrimental to the enhancement of the professionalism of the site.

Second, through the valuable case to reflect our brand value.

The difference between a corporate website and a personal website is that the company's ability is a unique brand, the brand is word of mouth and the accumulation of time is the customer's recognition of the value of the enterprise. So any enterprise in the process of Internet marketing can not ignore their own brand building, shaping the brand of the site, as opposed to offline brand, more cost-effective. I believe that the most effective way to reflect the value of the brand is through a large number of cases of the company's services to customers, through the case show the degree of professionalism of the company, show the company's popularity in the industry and won a good reputation. Of course, these details should be reflected in the website page through the website planning, so that users enter the site through a variety of details to deepen the identity of the company's image.

Third, the excellent website from the professional design details.

The above two points we are through the content of the company's entities to show the value of the enterprise, this point we have to go through the details of the site design to package our business, we know that any site is on behalf of the enterprise's unique design concepts, careful friends will find that the current Internet corporate website is too much of the same and monotonous, resulting in a set of templates of the enterprise station fell into the cycle of the phenomenon of collision, the occurrence of many enterprises to cry for help. The occurrence of this phenomenon of collision so that many companies want to cry. Such homogenization seriously affects the brand and value of the site. So on this side of the author suggests that we have to find another way to look for unique value through the website planning to reflect, for example, we can tap the user's potential demand points, to find the peer site does not reflect the user's concerns, we are in the process of planning or revamping through the website details reflect the embodiment of the details of the other point is that we must be in the design of the website detailed planning, analyzing user needs, combined with the corporate image of the company's brand and value. Analysis of user needs, combined with the corporate image and corporate color for website construction, and can not build the station such an important thing completely handed over to the station building company to manipulate, before building the station planning part and function module part must be seriously involved in the enterprise, personality and professionalism is derived from the early detailed planning, if the entirety of the station building company is responsible for the dilemma of falling into the template station is unavoidable.

Fourth, the site's products and cases must be handled with care.

We know that a corporate website in fact, customers visit the most or the company's products and success stories of this piece, generally these two modules are the type of picture, I found that many companies in these pictures to add the time is often randomly shoot a few photos, these photos have not been processed, looks very dim or without any professionalism, Internet marketing is a very important component is the visual marketing, can we get the best out of the website? Component of the Internet marketing is visual marketing, we can go through the picture to reflect the value of the enterprise, here I suggest that the enterprise webmaster we learn more about Taobao store, many online stores to take pictures and image processing is worth our reference, we do not recommend the picture processing of the more abrasive fancy, at least let the customer feel professional, can reflect the company's professionalism and serious and meticulous style of work this is what we need to learn.

Finally, to sum up, the enterprise website in the construction of the optimization process we must be thoughtful thinking, because the site is not only a platform for displaying information, but also the corporate image and value of the spokesman, as the face of the enterprise we want to strive to achieve professionalism in every detail.