The main types of financial marketing channels are divided according to the degree of control

The main types of financial marketing channels are divided into:

1, classified by product:

According to product classification, financial marketing channels include: super financial department stores, branches providing comprehensive banking services, ATMs and ATMs. The scope and types of services provided by different types of distribution channels are quite different. For example, financial department stores provide a wide range of products and services, which are comprehensive and comprehensive, while ATMs mainly provide customers with automatic deposit and withdrawal services.

2, according to the business premises.

The diversity of financial services and product marketing channels is a brand-new concept. Traditionally, the marketing channel of financial services is simple and direct. As far as banks are concerned, the services they provide, such as deposits, withdrawals, loans and checking accounts, are directly provided to customers by their own outlets.

3. According to the control degree of the outlets.

Financial enterprises are always willing to expand distribution outlets as a competitive strategy under all possible conditions. Extensive branch network is the main means of non-price competition for banks. This networking construction can include the networking of ATMs, credit card shops and ATM systems.