Traditional Culture Encyclopedia - Traditional virtues - What are the types of billboards?

What are the types of billboards?

One is billboard advertising. Posters are usually located on sidewalks where pedestrians must pass, but can also be located in the sale of goods.

The second is street sign advertising. Signboard advertising is more formal than billboard advertising. Each billboard can be in accordance with the requirements of the advertisers, with the consent of the relevant advertising management department, to draw, make very eye-catching and beautiful. Shanghai Yan'an Road, Maoming intersection had an electric three billboards, the mechanical rotation, decorative relief and automatic calibration of the wave clock three functions dissolved in one, well played the role of beautifying the city. This piece of activity billboard, face width of more than eleven meters, more than five meters high, by eighteen pieces will rotate the three prismatic body composition, every twenty seconds to automatically change the picture, very striking.

Three is neon advertising. Installed in the busy downtown neon advertising not only publicize the product, but also embellish the city. In addition, the form of outdoor advertising and advertising gallery, commodity models and so on. At present, some advanced foreign outdoor advertising also uses sound, light, color, taste and other technologies to make advertising more attractive. The United States has a food company, in the suburbs of Detroit, erected eighty feet high, one hundred feet long to promote the bread of the giant advertising model, when pedestrians approach it, not only can hear the broadcast of light music and the introduction of the bread sound, and can smell a share of the "magical mixture of bread" fragrance, suddenly caused people's appetite. In terms of advertising target: consumer advertising, corporate advertising, and in terms of advertisers, general advertising, retail advertising, international advertising, national advertising, retail advertising, and so on. International advertising, national advertising, local advertising, regional advertising. Consumer advertising, corporate advertising. General advertising, retail advertising.