Why do refrigerated trucks sell cars at a loss in automobile trade?

There may be the following reasons for the trade loss of refrigerated trucks:

1. Fierce market competition: The refrigerated truck transportation industry is a fiercely competitive industry. In order to compete for market share, some automobile trading companies may adopt the strategy of selling at a reduced price, even at the expense of selling cars.

2. Improper sales strategy: The auto trade company may not formulate the correct sales strategy, resulting in poor sales results and losses. For example, they may not accurately grasp the market demand, or fail to consider the actual needs and budgets of customers, so they cannot provide quality products and services that meet the needs of customers.

3. Excessive operating costs: The operating costs of auto trade companies include labor costs, site rent, procurement costs, etc. If the operating cost of the auto trade company is too high and the sales income is insufficient, it may lead to losses.

4. Broken capital chain: The price of refrigerated trucks is high, and auto trade companies may need to invest a lot of money in procurement and operation. If the capital chain of the auto trade company is broken, the failure to withdraw the funds in time may lead to losses.