How to write a graduation thesis on postal logistics.

In order to realize the development goal of postal logistics, this paper analyzes the problems existing in postal logistics distribution and the unique advantages of postal enterprises in developing logistics distribution from aspects of concept, ability, network and fund management, and probes into the development strategies of postal logistics distribution. Keywords: distribution; Logistics; Information; Since its development in 2002, online postal logistics has formed four main business sectors: integrated logistics, regional distribution, freight forwarding, distribution and mail order. As the main business of postal logistics, logistics distribution has made great progress in the early stage of development, which not only fully tapped the potential of postal resources and cultivated the market competitiveness of postal logistics, but also accumulated valuable experience for the all-round development in the future. However, with the continuous development of business, some problems that need to be solved and adjusted urgently have become unfavorable factors for the further development of postal logistics distribution, increasing the difficulty of the rapid development of postal logistics. 1 Problems existing in logistics distribution of postal enterprises at present 1 Traditional management concepts and marketing methods restrict the development of logistics distribution. In the early stage of postal logistics development, due to the small and large distribution business, the traditional business philosophy of terminal sales and all-staff marketing promoted the business development to some extent. However, with the continuous expansion of business and the increasing variety, people's awareness is also increasing. Under the condition of market economy, the traditional management concept and marketing method are farther and farther away from the modern commodity retail concept and marketing method, and are increasingly unsuitable for the development of postal logistics business. At the same time, there is a big gap between postal service market, service concept and professional marketing ability and commodity retail industry, which has become the restriction point of distribution business. 1.2 The untimely withdrawal of funds has seriously affected the delivery speed and profitability of logistics distribution. The rapid withdrawal and turnover of funds can ensure the good operation of enterprises. Therefore, it is necessary to improve the turnover rate and utilization rate of working capital. The untimely and inappropriate withdrawal of funds will directly affect the procurement, transportation and distribution of distributed goods, resulting in a large amount of funds occupied by enterprises, low utilization rate of funds, low operating efficiency and benefit, and low operational ability of logistics business, which will make cooperative enterprises doubt the actual operational ability of postal logistics and dampen their enthusiasm for cooperation. The reasons for the slow withdrawal of funds are as follows: first, the distribution of goods is stranded at different levels, the delivery and transportation are not in place, and the distribution and sales of goods are not timely; Second, the goods that have been sold are mainly sold on credit, and it is difficult to recover the arrears; Third, the funds recovered by subordinate units are not paid in time; Fourth, the fund statistics are inaccurate. Higher authorities only rely on the quantity of goods delivered by order when counting the payment for goods, which will lead to a series of problems such as transportation time and inventory in operation, and it will also make it difficult to fully implement the payment for goods. 1.3 The goods are stranded at the end, which hinders the operation and development of logistics distribution. The purpose of logistics distribution is to realize the circulation of distributed goods quickly and effectively, reduce the circulation cost, obtain economic benefits through efficient commodity distribution and fast payment, and strive for cooperation with external enterprises. However, after some distribution goods enter the logistics terminal distribution section, they often stay in the business outlets and urban branches of distribution centers at all levels as goods to be distributed. Some goods will even be delayed for more than a few months, resulting in serious inventory space occupation, capital occupation and cost consumption. Because individual commodities are about to expire or have expired, it has caused certain economic losses to enterprises. 1.4 The false market environment and sales scenes have caused certain difficulties to the development of logistics business. Logistics distribution terminals often blindly pursue short-term benefits in order to increase the distribution volume or sales volume: salespeople have not received systematic marketing knowledge training, have no professional marketing ability and experience, excessively adopt family promotion strategies when distributing goods or selling, and only mobilize relatives and friends to passively accept the delivered goods, which is not suitable for the real market demand. Although the sales volume and circulation have been rapidly expanded in the short term, it has fundamentally dampened the long-term development. There are also some salespeople who privately sell the delivered goods to retail merchants or consumers at low prices when distributing or selling, which seriously violates the business purpose of postal logistics distribution, affects the normal business order of postal services, and causes misunderstandings of retail merchants or consumers on postal distribution commodity logistics. This kind of blind marketing ignores the long-term market, which is tantamount to encouraging seedlings, leading to the rapid development of postal logistics distribution in the initial stage under false market demand, and the subsequent profitability is greatly reduced, resulting in long-term market development difficulties. 2 Countermeasures for the development of postal logistics distribution business At present, postal logistics is developing rapidly. In order to ensure the long-term development ability of postal logistics distribution and ensure that logistics distribution plays an important role in the development of postal integrated logistics, it is necessary to solve the problems in the operation of logistics distribution business in time to avoid getting into trouble and realize the long-term development goal of postal logistics distribution. 2. 1 change business philosophy, innovate management ideas and marketing methods, quickly remove ideological obstacles for logistics distribution, learn advanced modern logistics distribution concepts, break the shackles of traditional concepts such as self-centeredness, waiting for transactions, and passive dependence, and demand change, innovation, and enhanced vitality. Business philosophy and service concept should change with the change of market economy and develop with the development of various new formats. To develop, we must change. "Change will lead to communication, and communication will last for a long time.". It is necessary to establish "changing ideas and innovating work; Logistics distribution, strengthening service; Adjust the structure to meet the demand; Standardize actions, operate orderly, introduce mature marketing concepts, and quickly remove ideological obstacles for logistics distribution. 2.2 Based on the modern logistics concept, actively locate the logistics distribution market. Postal service is a service industry, and postal enterprises have unique advantages in expanding logistics business: first, the "three networks" resources, the physical network of logistics vehicles such as trains, cars and planes, and the business outlets constitute the delivery network all over urban and rural areas, which is the greatest advantage for postal enterprises to participate in the logistics market competition; Green card financial network provides various fund settlement services for logistics; The integrated computer network provides an information base for the standardized operation and expansion of the logistics market. Second, the "brand image" of China Post constitutes the core competitiveness of logistics business. Third, unified postal service has accumulated rich experience for logistics business. In recent years, the exploration of B to C terminal distribution and B to B direct distribution transportation services has also accumulated valuable experience for the development of modern logistics services. The core competitiveness and all advantages of postal service are embodied in the transportation, storage and distribution of logistics, which is the core of postal logistics business development. Terminal commodity retail is an extension of the last stage of postal logistics business, but it is not the advantage of postal service. The qualification, personnel quality and marketing skills of the original postal service can not meet the needs of commodity retail, but also hide various risks such as funds, taxes and policies, and should not be the main direction of postal logistics business development. Warehousing is the guarantee and important support of logistics and distribution business. Postal services should make full use of the advantages of extensive location and rich real estate resources, integrate surplus real estate and real estate, purchase necessary logistics equipment, build a differentiated logistics warehousing system integrating bases, centers and distribution centers, drive a service network model based on "transportation+warehousing+distribution", seize the market initiative, provide a good operating platform for dealers to carry out logistics business, and form a business development model based on transportation, warehousing and distribution business. 2.3 Under the guidance of e-commerce, actively using scientific information technology and modern logistics technology, establishing and perfecting logistics information platform and building information network technology is an important part of modern logistics system and an important technical guarantee for improving logistics service efficiency. Postal enterprises should make full use of the advantages of postal services and Internet technology, build a modern postal logistics information business platform, optimize internal resource allocation, organically connect production, packaging, transportation, loading and unloading, warehousing, terminal retail and other links, fully realize resource sharing and information utilization, conduct real-time tracking, effective control and whole-process management of all logistics links, effectively support the needs of various enterprises for logistics business information, and reduce logistics costs. 2.4 Transforming the existing network, starting the construction of logistics warehousing and distribution centers, and increasing the necessary transportation equipment postal network are the first major advantages for postal services to enter the logistics market. The traditional postal management network takes service as the standard, but in order to develop the profit-centered logistics market, it is necessary to optimize and adjust the existing network, which not only ensures the service of the network, but also takes into account the profitability of the network. On the basis of increasing the necessary transport vehicles and improving the operational capacity, the nodes of the network, namely storage and distribution centers, are appropriately added to serve the network and the local logistics market and business development. This requires increasing capital investment, improving the construction of logistics network, improving the transportation capacity of logistics network, and providing strong support for the development of logistics business. 2.5 Based on the transformation of postal delivery network, give full play to the advantages of postal service in the "last mile" terminal distribution and improve the distribution capacity. " "Last mile" terminal distribution plays an extremely important role in logistics distribution business. On the basis of establishing and optimizing distribution network, enriching distribution network is an effective supplement to logistics network construction. It is necessary to optimize and transform the delivery network, give full play to its role in the "last mile" terminal distribution, make the postal logistics distribution network realize seamless link, and make the postal logistics network construction more systematic, comprehensive and perfect. 2.6 Take advantage of favorable opportunities to actively develop rural marketing network. In the marketing network, we should make full use of the favorable opportunity of postal services for agriculture, rural areas and farmers proposed by the CPC Central Committee, make use of surplus personnel, skilled workers and workstation personnel in villages and towns, mobilize their enthusiasm and initiative, and improve the terminal construction of rural marketing network. First, establish and improve the "three rural" service stations centered on towns and villages; The second is to develop scientific and technological leaders, rich leaders, large growers and other personnel into agents, and use their own venues to develop rural agencies; Third, in the form of letters of responsibility and agreements, in accordance with the principle of "mutual benefit and common development", we will cooperate with townships, village agricultural technology stations and agricultural materials sales points. "Three rural" service stations, sales outlets and workstations. All of them are regarded as the terminal sales network of postal logistics commodities, which disperses the risk of postal logistics distribution and realizes a win-win situation between postal services and sales terminals. 2.7 Training and introducing a group of modern logistics professionals With the continuous expansion and expansion of postal logistics business, the shortage of postal logistics professionals is becoming more and more prominent. The introduction of dozens or hundreds of professionals can not effectively solve the fundamental problem. Only through professional knowledge training can the training of postal logistics professionals be realized in a short time. The first is to train network transportation personnel, so that they can master and control the deployment and deployment of network transportation scientifically on the basis of understanding the professional knowledge of logistics business, and give full play to the maximum energy efficiency of network transportation. The second is to train warehouse personnel to be familiar with and understand the characteristics and functions of logistics commodities, scientifically arrange and allocate logistics commodities on the basis of ensuring the safety and integrity of commodities, minimize storage inventory, improve inventory turnover rate and give full play to storage efficiency. Third, the training of marketing personnel, so that they can increase their understanding of postal logistics distribution, master professional skills, realize the marketing of high-quality logistics distribution goods, and avoid unnecessary detours, pure commodity sales and damage the long-term potential postal logistics service demand market for short-term benefits. Moreover, by purposefully collecting market information, marketers can obtain first-hand information that accurately reflects the real demand, realize management guidance and assistance to managers, and lay the foundation for realizing the development goal of postal logistics. Reference 1 Yuan Yugang. Deputy Director Yuan Yugang's Speech at the Symposium on Logistics Development in Huaihai Economic Zone.2008,3