Traditional Culture Encyclopedia - Traditional virtues - What is subversive marketing?
What is subversive marketing?
At present, the marketing works on the market are divided into two parts. Part of it is an academic school with the purpose of research, focusing on various theories and data. It belongs to some general strategies adopted during the brand-making period and when the financial resources are abundant, and is mostly used in advertising, promotion and other links; The other part is the practical school based on actual combat, which pays attention to timeliness and quick effect, and belongs to the breakthrough in the initial stage and bottleneck period, such as market development of new products and optimal product sales methods. From a medical point of view, the former belongs to traditional Chinese medicine and the latter belongs to western medicine. Most small and medium-sized enterprises, in the most difficult time, need a dose of western medicine that can make them survive in the market to start and seek greater development in the future. First, breaking the traditional thinking mode and analyzing problems with special thinking mode is the core of subversive marketing, which will not become infinite possibilities! Second, through the reuse of useless resources around us, we can realize the remodeling process of value multiplication and reconstruction, so as to achieve the effect of turning the stone into gold! Transform and reactivate resources with the thinking mode of subverting ordinary people, design marketing strategies with the concept of humanity, and realize the rapid surge of wealth with simple tools. A small restaurant located in a remote place with cold business, through the use of subversive marketing, magically opened "guests eat, permanently free, eat casually!" The idea of quickly realizing the miracle of monthly profit of 654.38+10,000 yuan from losses! Magic cases are constantly circulating, and liars are constantly being born!
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