Enrollment agent how to do? What to look for in an enrollment agent?

The 10th year in the enrollment industry, I've been working on an automated student sourcing system, as well as a tapping discourse system.

Establishing a professionalized talk group, net push group, establish channels.

Note the word career, meaning automated, assembly line operations.

The first step, the layout of the network promotion: let the students, parents active consultation.

The second step, the establishment of a professional voice team is always laid out in advance.

For example, the fall recruitment of very powerful players, most of them are in the spring recruitment of the time layout out.

When their peers are done with fall recruiting, many of them prepare for spring recruiting.

They say they are doing spring recruiting, but it's really more about laying out fall recruiting for the next year.

Through a large number of list screening, the intentional customers screened out, prepared in advance, greeted in advance, and locked up customers in advance.

Low-performing students, either spring enrollment to come, most parents have to take a high school entrance examination to decide, and then advanced note screening.

Chatting out some feelings out in advance, followed by peers and then call parents to build trust, difficult to ......

Two examples.

Many people in June, or even July just started to establish the call group, that is, temporarily pull up a number of part-time to do customer service.

Last year, a very professional talk group, he said, had a steady staff of more than 40 people.

He has tens of thousands of parent resources, and over 10,000 parents who can maintain a steady stream of interactions.

This was at a time when most of his peers weren't preparing for fall enrollment.

This point in time is February, they have been preparing for fall enrollment since last October, and spring enrollment is just along for the ride.

Early in March this year, a team of professionals to engage in online promotion, began to understand the practice of recording the enrollment of the four-part series.

They opened the network promotion background in early March, configuration close to 50 customer service.

As time went on into August, traffic kept going up.

Summarized in one sentence, lay out ahead of time, lock in customers ahead of time, and build trust ahead of time.

Enrollment for 10 years, I'm very qualitative, how to grab students, this point I repeated for 10 years.

Repetition is the easiest and the hardest, but the most effective.

In essence, every student we recruit, we steal from the competition.

Why?

For every student and parent we can reach, there are multiple others in the same industry following suit at the same time, joining the competition.

Often times, our peers have already established a relationship with the student's parents before we have.

The third step, the attack on the heart of the chat talk system.

1, so that students, parents like you.

2, so that students, parents listen.

3, so that students, parents cooperate with the work.

Get into each other's world to understand each other, realize ****ing, and then pull into our world to advance trust.

Step 4, nine locks.

1. Prevent students from being poached.

2. Poach students from competitors.

Step 4, referrals.

1. Have students refer students.

2. Let the students to convince students.

Many people interact with parents, a brief is sent over, and they start inviting parents to come and see the school, which only conveys information, not feelings.

The result is that parents are unable to answer the salesperson's questions and good interaction is not established.

Chat can convey information, more can convey feelings, organize the enrollment chat masterpiece, is the practice of recording enrollment four-part series.

Specifically how to practice?

There is time to continue more, practice record enrollment in the four-part detailed practical steps.

If you are inspired, point a like, thank you!

Practice Recorded Enrollment in Four Parts