What are the characteristics of new media?

(A) the media personalized prominent

Due to technical reasons, the media in the past were almost all popular. However, new media can be geared to more subdivided audiences and individuals, and individuals can customize their own news through new media. That is to say, the information content combination finally received by each new media audience can be the same or completely different. This is very different from the traditional media audience who can only passively read or watch indistinguishable content.

(b) Increased audience selectivity

Technically speaking, in the new media, everyone can receive information, and everyone can also act as an information publisher. Users can watch TV programs and play music at the same time, and also participate in program voting and information retrieval. This breaks the restriction that only news organizations can publish news, and fully meets the segmentation needs of information consumers. Different from the "dominant audience" of traditional media, new media is "audience-oriented". The audience has greater choices, can read freely, and can amplify information.

(c) Different forms of expression

The new media has various forms and rich expression processes, which can integrate words, audio and pictures, so that the content can expand infinitely in an instant, thus making the content a "living thing". Theoretically, as long as the computer conditions are met, a new media can meet the information storage needs of the whole world. In addition to its large capacity, new media also has the characteristics of "easy retrieval", which can store content at any time, and it is very convenient to find previous content and related content.