Do a good job of e-commerce should grasp which key links.

Do a good job of e-commerce should grasp the key links:

1. "Open source": own brand. Own brand mastery of the core, you can effectively avoid price wars, if you just do the agent, from the perspective of the industry as a whole, just become a channel business. E-commerce intermediate profit distribution is 4:5:1, of which 5 is allocated to the brand owner, if the intermediate link is longer than the traditional business, do e-commerce profit space is very small. Of course, if you want to do Gome, then congratulations, financing and Jingdong, Vancl, Taobao Mall to fight it, because this is a micro-profit market, you must burn money to establish the infrastructure, the management of massive SKUs, of course, the most important thing is to burn money to grab customers.

2. "Throttling": to understand Internet operations. The more details of the understanding of e-commerce will find that if they can not have the ability to reach the user's Internet capabilities or talents, will be struggling, will only buy keywords and advertising space, then the success will be Baidu and Focus advertising screen, or through Taobao Jingdong, V + and other promotions, just lengthened the chain of distribution of benefits, i.e., not only did not shorten the traditional chain of business instead of adding, it is difficult to change the pattern.