Offline sales strategy scheme

? Nothing ventured, nothing gained? If you want to know the truth of the matter, you must go deep into reality and conduct strategic planning research. So here is my offline sales strategy plan. Let's take a look at it together, hoping it will help.

Offline sales strategy scheme 1: activity theme: Dragon Boat Festival shopping carnival gifts offer true feelings.

Activity time: 2011June 13? June 16 (Saturday to Wednesday)

Activity content:

1. On the day of Dragon Boat Festival, the top 55 customers with membership cards will get a zongzi when they buy 5.5 yuan in the supermarket at one time.

2. Throw dice to win eggs

During the activity, the supermarket will shop all over 38 yuan at one time, and you can roll the dice once to get the same number of eggs according to the number of points you throw.

Prepare a big dice with a diameter of 800? 800 (white scarlet letter)

Prepare egg tickets, the types of which are 1, 2, 3, 4, 5 and 6 respectively.

Timetable:

The department in charge of this project needs time.

There are not less than 30 kinds of special stores in fresh food and rental areas, and at least 2 kinds of goods with shocking prices will be queued every day before May 25th.

Other specials are purchased with 1 Purchasing and distribution communicate with the department heads of each store to contact the special products that are suitable for each store and have strength.

2. There are not less than 80 kinds of special items in each store, and at least 2 kinds of goods with shocking prices are queued every day before May 25th.

Before June 13, gift stores will cooperate with the activities.

Photo Operation Department May 26-27

DM Single Page Production and Operation Department May 28th-June 4th

Before June 4th, inkjet printing and photo production and operation department

DM single-page distribution store June 10

Publicity method:

1, DM advertisement:

Qingyun Supermarket 12000 Xinkuang Supermarket 10000 Wennan Supermarket 8000

Cost * * *:6000 yuan.

2. Inkjet photos

Qingyun Supermarket 1.2 1.8 Photo Edition 2 Fee 170 yuan.

New Mine Supermarket 7.53.5 Inkjet Printing 1 Cost 220 yuan

Wennan Supermarket 1. 12.3 Photo 1 Fee 45 yuan

Cost * * *: 435 yuan.

3. Out-of-store: All stores contact suppliers for off-site performance and product display.

In-store: During dm one-page publicity, stacking and poster publicity activities,

The total cost is 5835 yuan, and the details are as follows:

DM fee, inkjet and photo fee.

Supermarket 2040 170

Supermarket 1800220

Supermarket 160045

Total 5400435

Offline sales strategy plan 2: 1. Activity purpose: 1. The origin of gratitude in the new century: since 2004, the new century has launched the powerful strength and brand appeal of 10 every year. Thanksgiving? Large-scale promotion activities. Is this for? Hundred Regiments Battle? 、? Highlights in August? Corresponding to the three original promotional activities in the new century, it is a strong brand of promotional activities in the new century. During the Thanksgiving Day, the new century will join hands with many partners to select super shocking low-priced goods and a series of preferential activities to present a rich shopping feast for the people of Cheng Ju.

Second, the theme of the event: the grand opening of the sixth Thanksgiving in the new century!

Three. Activity time: 20091October 29th 10 to1October 2nd.

Four. Activities:

Activity 1: Autumn Thanksgiving Price-Thanksgiving Chapter

The sixth Thanksgiving Day was grandly opened. During Thanksgiving, the prices of clothing goods, department stores and household appliances were appreciated by the audience (some goods were lower than the cost price). Once the price falls to the end, it is a good opportunity once a year and should not be missed.

Activity 2: Sincere Thanksgiving Ceremony-Gift Package

During Thanksgiving, 100 customers before entering the store every day can get a Thanksgiving gift package at the reception desk on the first floor after shopping in 20 yuan with tickets.

Activity 3: Affordable Thanksgiving-Send coupons

During Thanksgiving, supermarkets in 39 yuan are full of shopping, clothing, department stores and household appliances, and 88 yuan will give the fat cattle in Huacheng Food Plaza a voucher of 10 yuan, and so on, and each voucher is limited to five.

Activity 4: Bridegroom's Thanksgiving Day-Buy Free Items

During Thanksgiving, the groom gave gifts of suits, including socks, ties, belts, shirts, shirts and belts, which cost more than 298 yuan and leisure suit more than 3,000 yuan.

The groom's casual clothes will be given a 40% discount, and a trade-in activity will be launched: a set of old suits will be given a discount 150 yuan, and a single piece will be given a discount 100 yuan.

Activity 5: Thanksgiving Declaration-Blessing!

Grateful, grateful ceremony, grateful price, grateful heart, at this moment of gratitude, let us leave our blessings to our relatives, friends and lovers on the scroll of gratitude to express our gratitude.

Verb (abbreviation for verb) advertising:

Project location comment number

1 TV advertisement and flying word advertisement, broadcast time of TV media: 65438+1October 26th to165438+1October 2nd.

Media broadcast time of advertising TV station of Meteorological Bureau: 65438+1October 26th to165438+1October 2nd.

3dm (2 20,000 copies) activity content is generous, with 8 pages and 2 4 pages.

5 Thanksgiving price card 65438+500 copies of the whole building. 7 * 14 = 65438+ 17*25=500.

6. Ink-jet activities in the main hall

The broadcast content of the whole building of the radio service desk is: promotional information.

8. Kanban hanging in the shop owner's aisle.

9. Landing shop owner channel

Door 10 is connected with all the access doors on the first floor.

1 1 External Kanban East Gate, Round Gate and South Gate Kanban Photo Kanban