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Is the e-commerce industry saturated? What exactly is the new retail?

Is the e-commerce market saturated? Absolutely not, no matter merchants or platforms, including service providers, are going forward and back, one after another, wave after wave on, one after another yellow. Left behind to dominate, left to fade away. There are always opportunities.

How many e-commerce platforms are there? Very many. In addition to the domestic platform is relatively centralized, there are a number of platforms around the world that we can visit, study and even listed on the store:

The above are just a few examples, the tip of the iceberg. As you can see, the e-commerce ecosystem is extremely large, especially when coupled with the surrounding service industry. When discovering business opportunities, there are always all kinds of opportunities waiting for us.

So what exactly is 'new retail'?

As the name suggests, it's a "new way of retailing"...

You don't want to be stuck with the three words "new retail", the term "new retail" was "invented" by Papa Ma, and the essence is still retail. It's just that it's a more efficient kind of retail.

The answer is these four things:

1. more categories.

2. faster

3. cheaper

4. better products

Here are some of my thoughts:

The e-commerce market will not be saturated, it's just that the competition is relatively fierce now.

Relative to the traditional marketing concept, e-commerce has explosive, extensive, data characteristics, greatly reducing the buyer and seller information is not equal.

Now in China, Taobao, Jingdong, Pinduoduo and other giants have basically formed the situation, the e-commerce field will be to the direction of the development of professional platforms, in the next 5-10 years, there will be a large number of professional e-commerce platforms of unicorn enterprises, which will be a wind mouth.

About new retail,

Home delivery has long been a necessary service for many traditional retail giants.

New retail has an incomparable superiority over traditional retail

1 Data

Now the e-commerce environment, the most fundamental point is the thousands of people, the use of big data to analyze the buyer's profile of each buyer, according to these data to carry out targeted promotions - from the offline marketing model to the point to point promotional model, which is incomparable to traditional retail. The advantage of the traditional retail is that it is not comparable to the traditional retail.

2 Specialization

From Tmall Import to Box Office Fresh, Boss Ma told us that retail can be played this way.

Increasingly specialized retail stores allow you to solve your needs in the shortest possible time, and then have a lot of time to expand your needs.

New retail is changing the way we live!

Now both retail giants such as Walmart, RT-Mart, and regional retailers such as Northland and Huiyou have moved to a combined online and offline sales model.

In fact, the most fundamental concept of the new retail, that is: to recommend the most suitable products for buyers, in exchange for higher sales.

Zhang Yong, CEO of Ali, said that there will be new entrants in any industry. It is certain that the traditional e-commerce market is saturated, and today's social e-commerce is more promising, but has entered the second half. The evolution from the innovation of the attraction model to the systematic operation and upgrade is the main theme of China's social e-commerce industry in 2019.

However, social e-commerce will be split up to see, the essence of social is traffic fission, the essence of e-commerce is the quality of the product, in the strong and powerful rivers and lakes, each player needs to play a different attraction play, but ultimately want to sustainable development, goods and services is fundamental. So the future of the e-commerce industry to what trend development, or by a variety of factors.

As for the new retail, what is it? Many people's understanding of new retail is that today's blossoming box horse fresh life, Tmall small store, millet home, Jingdong convenience stores, Jingdong 7FRESH, Yonghui super species, Netease Yenxuan, convenience bee ------ these offline chain stores with the concept of new retail. Simpler to understand, the new retail has the following characteristics: 1, consumer-centered, all places that can contact consumers are likely to become traffic entrances; 2, online and offline from the mutual bo to the integration of each other to promote each other; 3, the use of smart stores - artificial intelligence technology to improve the operational efficiency of the store; 4, the use of the Internet big data to empower offline retail.

In fact, I personally believe that the new retail is essentially a more efficient way of retailing, with the era of new technologies that continue to emerge, the exploration of the retail industry is also a continuous change from quantitative to qualitative process, but also a continuous optimization to improve the efficiency of the retail process. What is "new"? What is "new retail"? The comparison between now and the past can be called "new retail", and in a few years and now can still be called "new retail".

The e-commerce industry, if it simply refers to the B2C consumer Internet industry, has indeed reached a bit of a ceiling. But if you refer to the broader e-commerce industry. Then B2B Internet. Has just begun, can develop at least another 20 years, and create 10 times larger than the current consumer Internet sales.

A few examples.

Total Internet retail sales in 2018 were $9 trillion. And total society was $38 trillion. So some people say that the new retail that the head internet companies are now shouting about is a $9 trillion attack on $38 trillion.

So what is the specific performance implementation?

1, the Internet companies are acquiring large offline supermarkets. For example, the recent acquisition of Carrefour 200 stores in China by Suning.

2, with the Internet big data on user needs for more accurate analysis, reduce operating costs.

3, so that what users need can be more quickly to hand (that is, the subject said the door-to-door delivery).

4, the original Internet logistics channels and crowded areas of the store combined to increase sales. Reduce costs.

5, the experiential shopping and handbag shopping are included in the company's business scope. Pass through everything.

This is the performance and purpose of new retail. As for some people say social e-commerce. Is also considered a new retail, the author himself is not quite agree. First, the scale of social e-commerce is very small. Individuals do not have a climate. Secondly, the author himself hates the social insertion of commercial flavor. And think this sales behavior will not last.

If you add the scope of B2B, then the e-commerce industry has a long way to go in the future.

As an analogy, SAP, a German company. his above ARIBA enterprise B2B platform, had sales totaling $2.4 trillion in 2018. Almost can catch up with China's total social retail sales. And Amazon cloud computing services. It's the total amount of Google, Microsoft, and Ali combined. Why China did not do B2B e-commerce in the first 20 years, is because at that time Chinese enterprises are not developed. But with the development of 20, the demand of Chinese enterprises in information construction is almost endless. The specific performance is the demand for cloud computing. That's why Jack Ma said that cloud services are the future. This is the reason.

But B2B and B2C operate in a very different way, thinking is also completely different. Let's take an analogy. If there is a do B2B with the enterprise said, do B2B can reduce the intermediate links, reduce costs to allow users to profit, you can know that 100% of this person is to do B2C origin. Do B2B just follow the trend. Business-to-business services, not to kill those businesses, but to let each business continue to develop, stronger only right. B2B business is to make the supply chain more thick and smooth, rather than cut out those links.

In the whole sense. The broader e-commerce industry has many years to go.

There will be no saturation of e-commerce because e-commerce is the new mode of completing transactions, not a new industry. It is applicable to almost any industry. Any industry that can complete transactions in e-commerce, as long as the industry is not saturated, its e-commerce model will not be saturated;

New retail is a new way of thinking that Jack Ma and other big Internet luddites are giving to blind admirers to find a new growth point when the development of their e-commerce model is stuck in a bottleneck, and their own innovation ability is depleted. The new retail is a poison to the mind of the blind admirers. giants, the first use of worshipers lack of independent thinking, the use of media momentum, speculation concept. Let the worshippers think it's a windfall, desperately invested, the giants are doing wall to wall. According to different states, take the opportunity to act:

1, if the admirers are not induced to hold a few of their own sons and daughters of the company, given tens of millions or hundreds of millions of dollars to test the water, and then in the media hype, XX industry XX company has received how many how much venture capital, is the new entrepreneurial wind mouth. Hope to attract more wind people or takeover;

2, if the cult of trial and error failed, the giants are bound to destroy people in the media. Blabbering about a very good industry, in a group of people who do not understand the management, technology, operation of the team fell into a miserable end. Look at the unmanned container industry "scarlet convenience" on the end of the know;

3, if the admirers of the success of the test water, the giants will inevitably take advantage of their own brand, capital, technology, the advantages of harvesting the admirers of the results of the venture. After the giants intervene, the corresponding industry is bound to be a mess. Look at the drip travel and **** enjoy single car on the know (no giants to participate in the shares, are dead); the rest, none of the giants are not the business scenarios of the supplement and the harvest of the dividends?

E-commerce industry, far from saturation, there is still a lot of space. Many traditional industries, has not yet joined the field of e-commerce, not that e-commerce does not work, but people's factory efficiency is very good, no e-commerce, still live very comfortable.

The new retail, to put it bluntly, is to engage in the online gang, find a gimmick, a deeper invasion of the entity merchants, only to pull the entity merchants into the circle of the new retail, the online set, there is the possibility of landing.

The combination of entity and e-commerce, is a long time in the future of the enterprise business state. The combination of online and offline, is not the second door.

The traditional e-commerce industry has now entered a saturation period, and with the arrival of Pinduoduo, Yunjie, the social new retail model is becoming a new era of wind mouth. Why? Personally, I think there are several reasons:

1, the Internet-style model suffered a predicament, social social new retail is taking off at high speed

Looking back at the birth of social new retail, we can see that its emergence and germination is actually in the Internet-style development model suffered a predicament in the context of the birth of the big background. According to the classic Internet model, the enhancement of the industry's effectiveness can be achieved through the Internet's disintermediation, however, if only a single disintermediation, rather than to change the industry itself, then, until the user demand shift, the platform effectiveness of the top, the Internet-style development model will inevitably encounter difficulties. So, we see when the traffic dividend and platform advantage is not, a lurking in the Internet-style model of the crisis is slowly brewing.

The emergence of Pinduoduo has changed this situation. Behind the high cost of traffic is a significant increase in the cost of trust, but Pinduoduo is the sword, starting from the socialization of acquaintances, by converting the cost of traffic into the cost of dissemination, so that many small and medium-sized enterprises have found a point of strength. Pinduoduo's success, one sentence is enough to summarize: the original cost used to buy traffic, returned to consumers, the premise is: at the cost of your friends' trust in you. The core is also a sentence: trust cash.

For some small and medium-sized players, they will not feel the embarrassment of the top of the Internet dividend, but continue to continue in the continuation of the agreed classic Internet model development. For Ali, Tencent and Jingdong these large Internet platforms, they are changing the industry is always exceptionally sensitive to the so-called "spring river water warm ducks know first" said this is the truth. When the Internet-style development model began to encounter more and more challenges, people began to look for a new development model, to Ali, Tencent and Jingdong as the representative of the Internet giants to bear the brunt. From the surface, they are constantly adding the concept of social new retail, social new retail layout, from the essence, in fact, they are with the classic Internet-style development model to a farewell. The development model represented by the platform model brought about the development boom in the mobile Internet era. Ali, Jingdong, Meituan, DDT and many other large-scale Internet platforms are born in this context.

2, the development of technology, to become the catalyst to open the online and offline.

When the social new retail era comes, we see the advent of a new development era represented by the integration of online and offline. By realizing the fusion of online and offline, social new retail achieves a harmonious **** born development state, where online and offline complement each other with the aim of meeting the new needs of users in the era of consumer upgrading. When the concept of social new retail was put forward, we see a process of online and offline integration represented by capital operation and resource **** enjoyment, whether it is the traditional e-commerce giants, or the newborn social new retail players, they all see the integration of online and offline as the inevitable direction of the development of social new retail. So, whether through capital operation or through standing in line, we see the emergence of an online and offline fusion.

Saying goodbye to the state of dollar opposites, social new retail is starting the perfect integration of online and offline. We all know that in the Internet era, people's food, clothing, housing, transportation and other processes and links are all centralized online, offline stores are squeezed into a corner. In such a context, online and offline is antagonistic, competitive, the relationship between the two is incompatible. Therefore, we see the Internet-style development model to the end of the online channel days are getting better and better, while the offline channel is beginning to encounter more and more difficulties. From a fundamental point of view, the Internet-style development is in fact a one-dimensional opposition, its development brought about by a direct result of the death of you and me to live the death of the game, this development model is not the end of the industry development.

3. Empowerment is a feature of new retail, and represents the future direction of the retail industry.

Saying goodbye to the development model represented by C-user acquisition, social new retail is looking at B-users as the object of transformation. Changing the consumption behavior and habits of C-users, and transferring the consumption habits and methods of C-users from offline to online is an important issue that really needs to be solved in the Internet era. From this perspective, C-end users are the remodeling object of the Internet era. When the social new retail era comes, we see a brand new era with B-end users as the main object of transformation. Whether it is to empower B-side users or to change the traditional production methods and methods of the B-side industry, it is essentially a process that sees B-side users as the object of transformation.

When the Internet-style development model in the capital market began to lose its magic, and began to encounter a bottleneck in development, we see the formation and rise of a social new retail as the representative of a new development wind mouth. After the baptism of the Internet era, people have a new understanding of the Internet-style development model, so we see that when the social new retail wind mouth comes, a new evolution away from the Internet-style development model. In this evolution, whether it is represented by Ali, Tencent and Jingdong as the Internet giants, or the speculators involved in the concept of social social new retail under the guise of social social new retail, they are all looking at the social new retail as a new direction of development.

E-commerce will not exist in the saturation problem, there is only the problem of flow, the same kind of commodity prices are similar, how to let consumers buy your home?

First, by the flow, how to let consumers find you

Second, by the power of the product, product quality assurance is not false advertising.

Third, excellent shopping experience, honest service. Let consumers enjoy shopping and remember you,

Fourth, product diversification allows consumers to experience a one-stop shopping experience.

New retail and e-commerce is not a conflict, the key is to optimize the customer shopping experience through a variety of methods, such as through the app so that customers can directly pick the products delivered to the door, such as to do a group purchase of certain types of products preferential activities, for example, directly through the netroots to face the fans to sell the product, and so on, as long as you can find new channels of transaction, rather than waiting for customers to find the door can be understood as a new retail.

The founder of the ITM model believes that there is no new retail in the future, only new consumption. As early as 2010, the founder of ITM began to clothing-based business mode Explore the integration of online and offline, in 2011, gradually formed the pattern of the platform system; 2015 by the State Administration for Industry and Commerce (now the State Administration for Market Supervision) market standardization of the Department of Trade made a special report, known as "beyond the top of the national design", the same year Declared the completion of market exploration. In June this year, ITM model to cope with the next 10 years of digitalization, AI intelligence and the development of new industries, and ITM model into the "image management, digital points trading, team management fission and free clothing membership annual fee signing system" four major changes, a few days ago released an announcement that will help save the transformation and upgrading of clothing brick and mortar stores. Interested friends can learn about it.

What is the essence of e-commerce is to meet the needs of shoppers' lazy cancer. Do not want to go to the store to buy, so there is e-commerce, there is a courier.

Come on the online picking goods, so there is live, live picking goods, you look at others to help you pick, help you apply

As long as you can find a way to meet the people's lai, e-commerce will not be saturated

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