What customers does traditional customer relationship management focus on?

The focus of traditional Customer Relationship Management (CRM) is usually on the company's main customers or potential customers. These customers may be important sources for the company, or the company may hope to attract and retain these customers by providing excellent customer service.

The purpose of CRM is to help companies better understand customer needs and preferences, improve customer satisfaction, and increase customer loyalty by collecting and analyzing customer data. In these ways, companies can improve customer retention rates, increase sales and profits.