Under the background of new media, how can enterprises build their own traffic pool?

Due to the slow growth of major platforms, the increasing cost of traffic, and the pressure of the epidemic on enterprise funds, enterprises have devoted themselves to private domain traffic operations, so how to establish private domain traffic? How to operate private domain traffic well?

1. How do enterprises establish private domain traffic pools?

1. Private domain traffic operator

When establishing private domain traffic, enterprises should first choose a traffic carrier for traffic precipitation. We all know that WeChat has a huge user base, and enterprise WeChat communicates through WeChat messages. We can choose enterprise WeChat to add customers and precipitate customers.

2. Drainage to get customers

To add a customer to our corporate WeChat, you can add a customer WeChat by searching the mobile phone number, add a customer from a WeChat friend, scan the QR code of the other party, or send your own business card to invite customers to add.

3. Refine the customer's operation

At this time, we can use the tag function of enterprise WeChat to give customers personalized tags, and then provide customers with personalized services, so that customers can become loyal customers of the enterprise. In this way, you can gradually establish your own private domain traffic pool.