What are the shortcomings of general enterprises in management?

The shortcomings of general enterprises in management: First, marketing is the common weakness of Chinese enterprises. You know how to chew, but you don't know how to chew.

The marketing concept of some enterprises still stays at the stage of selling products or products, and the marketing concept still lacks corresponding skills.

Second, brand building In terms of brand building, there are also marketing problems.

That is, many small and medium-sized enterprises think that it is enough to be a processing factory. Under the strategic deterrence of multinational enterprises, they think that being a brand is a long-term process of great investment and great loss, and they will put it into practice without strength.

Third, in terms of planning, many corporate executives believe that we came from a planned economy, and now it is a market economy. The planned things are useless to us and cause losses to enterprises.

Four. In terms of organization, the division of responsibilities of each unit in the organization is not clear, and most of them lack written job descriptions.

When the number of enterprises is small, there is no clear division of labor, but there are many people, which will cause mutual interference because of unclear division of responsibilities.

The shortcoming of personnel is that there is no system for the introduction and promotion of personnel, and everything is often decided by personal likes and dislikes and personal relationships, which makes it impossible for outstanding talents without personnel relations to stay for a long time.

Sixth, the lack of control standards to measure the performance of subordinates; Failing to know the actual work results of subordinates in time; Failing to take effective measures according to the differences between working conditions and standards.