What is the business model of the literary bookstore

Summary: With the development of the Internet, online book purchases are convenient and fast, resulting in the development of offline bookstores are limited, want to seek a way out must be reformed, but a few years, the new school of lifestyle bookstores to coffee + lifestyle + third space + bookstore concept resurrected again. This is what we often say literary bookstore, literary bookstore business model generally have bookstore + drinks, bookstore + literature, bookstore + activities and other common ways, the following a detailed understanding of the literary bookstore. First, what is a creative bookstore

Creative bookstore has become a new mode of bookstore development, after the double impact of e-books and e-commerce, the old traditional bookstore to push forward, back to the public's field of vision, such bookstores are generally cross-industry business, not only confined to the function of the book retailing, but also located in the creation of a high-value, composite, leading the way of life of the city's cultural space.

Second, the traditional bookstore business model change

1, not cross-border bookstore is not a good bookstore

This is a book even without paper can read, do not need to go directly to the bookstore can buy books of the times, why we are still on the physical bookstore is very favorable?

With the advent of the Internet era and the rise of e-commerce, information communication is increasingly convenient, "e-books" and the emergence of online shopping greatly impacted the traditional brick-and-mortar bookstores, so that brick-and-mortar bookstores once atrophied, fell into the "wave of closures. Some people even say that we have entered the "no paper" era.

2, the physical bookstore's lifesaving straw "scene revolution"

In this "wave of closures", the situation makes the traditional physical bookstore had to find another way out, and the only way to save the entity's economy is to As the so-called "cross-border is connected", which makes the physical bookstore industry at home and abroad set off a "culture +" scene revolution.

3, bookstore transformation: from "value" to "quality"

The transformation of new bookstores often begins with "value". In recent years, "the most beautiful", "high value", "cross-border" and other physical bookstores have become the most frequent adjectives. At home and abroad have also emerged a large number of high value, breaking the circle of friends entity cross-border bookstore. It is undeniable that the high value is indeed "eye-catching magic weapon". It brings huge traffic to the bookstore.

But the degree of conversion between traffic and consumers is determined by the bookstore's "quality". Loyalty to "quality" is the long-term solution for bookstore development. Product business content is the fundamental survival of a bookstore. Therefore, the major bookstores have turned to a composite business model to achieve diversified cash.

Three, what is the business model of cultural bookstore

1, "bookstore + drinks" has become the standard

Creative bookstore most of the novel design features, and the traditional bookstore is different from the traditional bookstore, the traditional bookstore is relatively single and dull, and "bookstore + drinks" model for people to enjoy the bookstore. The "bookstore + drinks" model provides a more casual way to read, in such an environment, can get effective relaxation, but also full of books, extremely popular with customers.

2, "bookstore + creative" multi-faceted integration

In addition to the rich variety of books, you can also add display cabinets used to display creative supplies. Cultural and creative industry is a hot topic in China today, cultural and creative products, as the name suggests, are cultural and creative products, relying on the wisdom, skills and cultural accumulation of creative people, cultural resources, cultural products to create and enhance the output of high value-added products.

Printed with plants, animals, household items and other elements of the washi tape stacked neatly, a book and a notebook of very different styles, some fresh literature, some contains a strong sense of the ancient style, some do not lack of funny elements, the cover is clearly printed with all kinds of network terms, every time I look at it, can not help but make people smile, as well as bookmarks, wall hangings, postcards, water cups, schoolbags? People's pursuit of stationery supplies to a higher level, not only to use, but also to have a new idea.

3, "bookstore + activities" multi-party cooperation

The cultural bookstore from a simple bookstore into a cultural service place, you can hold a small book signing, book clubs, parent-child reading will be a variety of activities. The trend of bookstores today is not just to sell books, but to combine multiple cultural industries to create a diversified space for cultural activities. Cultural bookstores will no longer use "mismatched competition" to avoid e-commerce, but will be combined with "online and offline" dual development, fully expand their services.