Physical bookstores use new technology to break the traditional book buying mode and customize personalized services.

With the advent of the Internet era and the rise of e-commerce, information exchange has become more and more convenient. The emergence of "e-books" and online shopping has greatly impacted the traditional physical bookstores, which made the physical bookstores once sluggish and fell into a "bankruptcy tide".

On July 2nd, the 24-hour 5G unmanned wisdom bookstore was successfully piloted in Xinhua Bookstore in Rongcheng County, xiong'an new area. It marks face recognition, 5G network, Internet of Things recognition technology, code scanning payment ... When new technologies collide with physical bookstores, it will bring readers a brand-new book buying experience.

? "Bookstores that don't cross borders are not good bookstores."

Bookstore, as a representative of spiritual culture, whether it is combined with coffee shops, theme restaurants and hotels, or now it is combined with high technology. The cross-border transformation of bookstores is the general trend and can realize diversified development.

Stimulate the economy and help reading.

The new operating modes of physical bookstores such as 24-hour 5G unmanned bookstores provide new ideas for stimulating night consumption and promoting the construction of scholarly China. After Sanlian Taofen Bookstore was listed as a "24-hour bookstore" on 20 14 and was praised as a "late-night study room" in Beijing, the concept of an open bookstore began to take root in people's hearts, and more and more 24-hour bookstores came into people's sight, which not only facilitated people's reading, but also played an irreplaceable role in stimulating economic growth at night.

Books are the spiritual food of human beings, and paper books are irreplaceable. In 20 18, the convening of the 19th National Congress marked that China's cultural industry entered a new era and started a new journey. The book industry has ushered in an unprecedented period of great strategic development opportunities.

Therefore, whether it is the cross-border integration with coffee, restaurants, hotels, cinemas and other industries, or the operation modes such as "Experience+","Wenchuang+"and "internet plus", we believe that the industrial prospects and development space of physical bookstores will be continuously improved.

Zheng, deputy director of the editorial department of Hebei Xinhua Bookstore Co., Ltd. said: "The construction and development of many service facilities in xiong'an new area are aimed at the new direction of unmanned, intelligent and intelligent. As an important local cultural space, Rongcheng Xinhua Bookstore cooperated with communication operators for the first time, aiming to break the consumption pattern of traditional physical bookstores through advanced technologies such as 5G and bring readers a more convenient and efficient consumption pattern. "