What is the evolution and future trend of music digitalization?

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What China's music market needs to do now is to develop various services, make different attempts and understand users' tastes. For example, subscribing to online streaming media may be more profitable than paying for downloading, and it is also more conducive to the popularity of tracks. In terms of diversified music income, Tencent Music Entertainment has also made many attempts, such as the MUSIC+ of QQ music and the exploration of performing arts O2O. So it seems that increasing the proportion of paying users by using streaming media service is a profitable direction of China music industry.