Traditional offline fitness has entered darkness.

In recent years, with the improvement of people's fitness awareness, the fitness industry has developed by leaps and bounds, and in this process, the 24-hour intelligent gym has quickly squeezed into the fitness industry market with the three labels of "full-time", "self-help fitness" and "high cost performance", and has formed an outbreak phenomenon in China.

Chongqing Business Daily 65438+1At 9: 30 pm on October 6, Mr. Wu, a fitness enthusiast, and his wife walked into a gym in Times Street with their fitness bags. He took out his mobile phone and scanned the QR code at the door. After being approved, he entered the stadium. Traditionally, 9: 30 pm is the time for traditional gyms to clear the field, but for gyms that are open 24 hours a day, the door is always open to customers. You are always welcome to come as long as you have time.

The emergence of Chongqing 24-hour intelligent gym is inevitable in this intelligent age. This small and beautiful gym attracts many people to experience the changes made by users in the past.

full-time

Compared with the traditional gym, the 24-hour smart gym is open 24 hours a day. You can come at any time as long as you have time. Just take out your mobile phone and scan the QR code at the door. After recognition, you can enter the gym.

Self-help fitness

Different from the traditional gym, from the beginning of entering the stadium, all operations are on the smart phone side-including the use of lockers and even shower rooms, which need to be scanned and started. Of course, there are also charges.

high price–performance ratio

In traditional gymnasiums, many people like to get a monthly card or a season card, which is very expensive, and sometimes they will feel wasted if they don't go. This gym, which charges by the minute, is still attractive to individual travelers. The minimum charge for leisure time is 0. 1 yuan/minute.

With the arrival of the 24-hour intelligent fitness era, will the cultivation and change of user consumption patterns really become the next spring of the fitness industry? The new retail fitness format is expected to become the mainstream of fitness in the future, and the return of fitness user experience will be an irreversible trend.