How to write Taobao product promotion copy?

1. How to write the promotional copy of Taobao Store?

1, to learn about the products of the store.

How is our baby? What are the characteristics? Who is suitable for buying? Only by analyzing the positioning of products can we write high-quality copywriting and make better use of copywriting to show customers the products of the store.

2, clear the purpose of copying.

Second, what are the skills?

1, the copy of the main picture must be clear and concise, so that buyers will have the idea of clicking, such as the theme of the event and the theme of promotion. They are all good gimmicks.

2, the details page copy, we should pay attention to step by step, step by step, so that buyers in the store like it more and more. You can start from the perspective of product description and store announcement.

3, high-priced products, emphasizing value. Why is the price of baby in the store higher than that of similar baby in the whole network? Only by clarifying the problem of value can we make up the gap in price and make consumers willing to pay for value.

4. Grasp the pain point and stimulate from the source. Why do buyers want to buy the goods in your store? What are their motives? Merchants must remember to stimulate consumers from the source and let them buy immediately.