Enterprise defects of traditional logistics

At present, the third-party logistics industry is in a rapid growth stage, but many logistics enterprises can't accurately grasp the development trend and trend of the logistics market, and are only limited to providing basic logistics service functions, keen on blind network expansion and lacking reasonable market positioning. This leads to vicious competition in logistics service prices, weak market expansion and unsatisfactory operating conditions. How to accurately locate the market, win customers' recognition and form a competitive advantage is a problem related to the survival and development of third-party logistics enterprises. At present, the third-party logistics enterprises should determine their own value orientation according to their own capabilities, changes in the external environment and their own market positioning, and comprehensively consider various factors. Finally, the third-party logistics enterprises choose their business model according to their own market positioning and value orientation. Only in this way can the third-party logistics enterprises improve customer satisfaction and occupy a larger market share. This chapter mainly discusses the market positioning, value orientation and business model choice faced by the third-party logistics enterprises, and briefly analyzes how the third-party logistics enterprises accurately position the market, find the correct value orientation and make the correct business model choice.

The defects of traditional logistics enterprises mainly exist in the following aspects.

(1) Logistics service has a single function and a weak sense of service. Traditional logistics enterprises still focus on warehousing and transportation, and their service awareness has not improved. The function of logistics enterprises is relatively simple, and many enterprises can provide systematic logistics services.

(2) Low management level. Compared with modern logistics enterprises, traditional logistics still has a long way to go in management level and management mode, and it is difficult to meet the differentiated needs of customers.

(3) The degree of informatization is low. Efficient logistics operation is based on modern information management system. Traditional logistics enterprises still use paper, telephone, fax and walkie-talkie to transmit information.

(4) Insufficient resource integration. To provide efficient logistics services, there must be an efficient chain service supply combination to ensure seamless logistics services. Traditional logistics enterprises are basically independent and unwilling to cooperate with other enterprises.

(5) The degree of standardization is too low. There is no uniform standard in the design and manufacture of equipment used by traditional logistics enterprises and equipment produced by logistics equipment manufacturers, which increases unnecessary hardware obstacles for multimodal transport and further reduces logistics costs.