Internet Public Opinion of Public Opinion

Internet public opinion is the mapping of social public opinion in the Internet space and the direct reflection of social public opinion. Traditionally, social opinion exists in the civil society, in the mindsets of the public and in the daily discussions in the streets and alleys. The former is difficult to capture, and the latter is fleeting, and public opinion can only be obtained by means of social open and secret investigation and public opinion surveys, which is inefficient, with small samples and easily biased, and costs a lot of money. With the development of the Internet, the public tends to express their views in an informatized way, and online public opinion can be easily obtained by technical means such as automatic web crawling, which is highly efficient, with high fidelity of information (no human processing) and full coverage.

Definition of Internet Public Opinion

Internet public opinion is the expression, dissemination and interaction of the feelings, attitudes, opinions and viewpoints of netizens, as well as the collection of subsequent influences, with the Internet as the carrier and events as the core. With the subjectivity of the majority of netizens, it is not verified and packaged by the media, and is directly released on the Internet through a variety of forms.

The six elements of network public opinion: network, event, netizens, emotion, communication and interaction, and influence

On December 6, 2013, the Third Network Public Opinion Summit Forum was held in Wuhan, Hubei Province, where 100 leading cadres and experts and scholars from central and local party and government organs and enterprises and institutions gathered to ****together discuss the development of network public opinion. With the development of the information society and the popularization of the Internet, all social strata are in closer contact with the network, and all kinds of information in the society are characterized by multiple channels of dissemination, fast dissemination speed, and wide dissemination range, which makes it easy to form network public opinion. China's Internet public opinion environment is complex, and Internet rumors and irrational voices can easily trigger public antagonism and become a trigger to intensify social conflicts and cause major social incidents. Therefore, all walks of life are calling for more positive information to appear online to build a harmonious online speech environment. On the other hand, party and government organizations at all levels need to keep abreast of the information, strengthen the monitoring of public opinion, improve their ability to respond to public opinion and their ability to govern in the new public opinion environment, resolve conflicts in a timely manner, and deal with the relationship between the government and the public.

In fact, besides government departments, enterprises and institutions also need to pay attention to online public opinion. They can hire personnel specializing in collecting and analyzing public opinion information, or they can make use of the public opinion analysis systems and service platforms already available in the market, or a combination of personnel and tools. The company's website has been updated and is now available for download.