Returnee Entrepreneurship: Looking for Opportunities in Tradition

This article, Entrepreneurial Work of Returnees: Seeking Opportunities in Tradition, was reprinted in People's Daily Online (liuxue86.com) on March 2nd. The State Council recently issued the Outline of the National Cultural Reform and Development Plan during the Twelfth Five-Year Plan (hereinafter referred to as the Outline). Focusing on the grand goal of building a socialist cultural power, the Outline has made comprehensive arrangements for cultural reform and development. Among them, cultural relics and museums, as important contents of cultural construction, occupy a considerable proportion in the outline. Returnees thought of this mission.

Nie Lihang learned about cultural relics under the guidance of his father Nie Gannu.

The "Wenxianghui" Museum advocates Danyang meditation and fragrant taste.

Jie Chen embroidered at the scene of "Tongliang Dragon Embroidery".

Nie Lihang:

When hot pot becomes culture

Nie Lihang, a "post-90 s" returnee who grew up in a hot pot restaurant, graduated from the University of Missouri with a major in economic management and marketing. As a student, she is now the assistant to the chairman of Chongqing Saner Group.

After graduating from college, Nie Lihang gave up the opportunity to study in the United States, resolutely returned to China to take over the hot pot museum of his father Nie Gannu, and set out to build the first Chongqing Food Museum hotel in China, aiming at inheriting and promoting Chongqing's hot pot culture and local culture.

"My father spent his whole life building six folk museums. He told me again and again that all these things are for repaying the society and leaving them to future generations, but they can only be put into it without asking for anything in return. But I am also clearly aware that it is difficult for museums without any profitable income to survive for a long time. " With this question, Nie visited dozens of foreign museums while studying abroad, and was deeply inspired, so he came up with the idea of returning to China to build a Chongqing cuisine museum, so that guests can feel the long history and culture of China through the cultural relics in the museum while dining. In addition, she also plans to build another hot pot museum experience hotel to create a dining atmosphere that dreams of returning to ancient times through the furnishings of ancient palaces and waiters dressed in ancient costumes.

When talking about starting a business, Nie admits that she has encountered difficulties, but she still firmly believes that "only the culture lasts forever, and the industry with culture is the most vital".

Zhang Danyang:

Smelling incense and tasting tea cultivate the mind.

China incense culture is an ancient and brand-new topic. With a long history of more than 2,000 years, it once flourished, but for various reasons, there was a cultural "broken file".

Zhang Danyang, a "post-80 s" returnee, was interested in historical relics since childhood and was influenced by his father. He has been exposed to incense culture since childhood and has a special liking for agarwood. After returning from studying abroad, with his love for China's incense culture, he founded the first incense museum in China-Wenxiang Museum, aiming at protecting and inheriting China's incense culture.

"Tasting incense is a process of self-cultivation, paying attention to the unity of things and me, returning to nature, and letting your heart really calm down." Since the establishment of Xiangshe Museum, Zhang Danyang has often participated in various incense parties and elegant collections, made friends with Xiang, and learned more about China's incense culture. Compared with the past, he used to taste incense out of interest and appreciation. Now he is more willing to influence others through himself, and protect and inherit China's fragrant culture.

"In the future, I plan to set up another comprehensive museum, integrating poetry, books, incense and tea, trying to restore the lifestyle of ancient China literati and pursue the leisure of the ancients." Zhang Danyang is full of confidence in the development of Hunan culture.

Jie Chen:

Dragon Embroidery in Tongliang was thoroughly remoulded.

Chongqing Tongliang was once known as the "hometown of dragon lanterns". In the early years, in the process of making dragon lanterns, artists often embroidered exquisite patterns on key parts such as dragon lanterns, which gradually became an embroidery art.

Jie Chen, a beautiful girl, has lived in the "Land of Dragon Lantern" since childhood and has been exposed to embroidery technology for a long time. During her study in Japan, she met many foreign friends and found that they all liked China's traditional handicrafts very much and were fascinated by China's ancient culture.

By chance, Jie Chen saw the dragon dance performance in his hometown on the streets of Osaka, and he had a bold idea to interpret the Millennium dragon culture with the traditional embroidery techniques of Tongliang folk. Therefore, she resolutely gave up her high-paying position in Japan and returned to her hometown of Chongqing to set up a micro-enterprise called "Tongliang Dragon Embroidery", which revived the once endangered dragon embroidery craft.

At present, the "Tongliang Dragon Embroidery" founded by Jie Chen has begun to take shape, and three production bases have been built one after another. Products are exported to the United States, Japan, Brazil and other countries and are well received by foreign friends. Among them, the work Longteng Hayes, which symbolizes auspiciousness and fully embodies the dragon culture, won the appearance patent certificate, and the work Lotus Dragon won the honorary certificate of 20 1 1 China International Tourism Competition for its novelty.