New retail is being talked about everywhere. What is the difference between new retail and pure e-commerce? Can anyone introduce me?

E-commerce mode, that is, e-commerce mode refers to pure online retail mode, such as Taobao, JD.COM, Pinduoduo and other platform retail stores. For a long time in the past, everyone thought that e-commerce was the future trend and offline stores would die out. However, in recent years, the development of e-commerce tends to be flat and has reached a bottleneck period. After all, online shopping still lacks the experience of offline shopping.

Therefore, e-commerce giants have turned to the front line (for example, three squirrels listed some time ago), and the physical industry has begun to touch the net. This seems to be the prototype of the new retail that Ma Yun said. Ma Yun also had the second half sentence at the Yun Qi Conference on 20 16, which answered the question of what is new retail: online and offline and logistics must be combined to give birth to real new retail. Offline enterprises must go online, and online enterprises must go offline. Only by combining online and offline with modern logistics can we really create new retail. This sentence is much less difficult to understand. Only by combining online and offline sales with modern logistics can new retail be generated.

It has been three years since Ma Yun proposed new retail. Alibaba no longer mentions e-commerce, but is building a complete ecosystem. E-commerce and entities are combined to form a closed loop. Online and offline are not substitutes for each other, but complementary.

Therefore, the new retail model will be a combination of online and offline to create a big data, omni-channel and full-link model. The original online e-commerce created offline stores, and the original offline stores created online stores and so on. They have different development directions and the same goal.