What are the advantages and disadvantages of network marketing

1, the advantages of network marketing: the network allows consumers to familiarize themselves with some of your company's products, refers to guide consumers to recognize the product, which is conducive to the enterprise to achieve a competitive advantage in the future, so that a part of the market to occupy the consumer. Because the network browsing it is not subject to the restrictions of time and place can make the consumer decision-making more convenient and autonomous, the consumer completely by their own masters, only need to manipulate the mouse only, such flexibility, speed and convenience, shopping malls can not be compared. Publishing information on the Internet, the cost is limited, the product will be marketed directly to consumers, can shorten the distribution chain, the release of information who are free to request, so it is conducive to enterprises to obtain cost advantages. Can broaden the scope of sales, which can save the salesman outside the cost of running blindly. Thus reducing costs and making products price competitive. Come to visit is also mostly interested in this kind of product customers, the audience is accurate, to avoid a lot of useless information transfer, can also save money. Favorable communication between enterprises and customers. You can make a questionnaire to collect customers' opinions, let customers participate in product design, development and production, so that the production is really customer-centered, from all aspects to meet customer needs, to avoid unnecessary waste. Favorable to the enterprise to provide better quality service. One-to-one service of network marketing, but leaves the customer more freedom to consider the space, to avoid impulse shopping, can be more comparisons before making a decision. Online service can be a 24-hour service and faster. This provides fast service also reduces the cost of service. Favorable to enterprises to improve the multimedia effect of product promotion. Network advertising not only has the characteristics of print media information carrying capacity, but also has the visual and auditory effects of the airwave media, can be described as graphic, sound and image. Moreover, the advertisements are not printed, save paper, not subject to time and layout restrictions, customers can ask for it at any time as long as they need it. First-class security check channel exit roll-up advertisement advertising effect is good.

2, network marketing disadvantage: lack of trust. People still believe in the concept of seeing is believing, and it is no wonder that the words of many merchants credibility is not good, although the promise of more, but said a set of things to do a set. Therefore, online shopping to develop, quality assurance is an important aspect. Lack of interest. Sometimes, the purpose of shopping is not necessarily have to shop, it can be a kind of leisure and entertainment, or enjoyment. Online shopping also has the inconvenience of trial, consumers do not have the feeling of the field, and can not judge the authenticity from the expression of the salesman, the physical object is always more real and vivid than the image. Therefore, for many people, online shopping is not attractive enough. Price is becoming more sensitive. The full range of online information, so that consumers do not have to go east and west to compare prices, just browse the merchant's site can be compared to the merchants, but for the merchants, it is easy to cause a price war, so that the industry's profit margins are reduced or lead to a lose-lose situation. Poor advertising effect. Although the network advertising has a multimedia effect, but due to the web page can choose the advertising space and computer screen and other restrictions, its color, sound effects, creativity has great limitations. The passivity of enterprise promotion is aggravated. The initiative is in the hands of consumers, they can choose to see or not see, business is tantamount to waiting for rabbits.