Examples of public welfare microfilms

Jin Guihua Public Welfare Impact Award "Zero Rent" calls for a sense of security for the elderly.

65438+1On the evening of October 25th, 19:00, the "Jin Guihua Prize" awarding ceremony of the 2nd China (Hangzhou) International Microfilm Exhibition was held at the Baima Lake International Convention and Exhibition Center in Binjiang, Hangzhou. Hundreds of famous film and television artists such as Niu Ben, Yue Hong and Ouyang Fenqiang gathered together. The event was hosted by Hangzhou Municipal People's Government, CCTV and Central Xinying Group, and undertaken by the Propaganda Department of Hangzhou Municipal Committee, Central Xinying Microfilm Station, CCTV Microfilm Channel and Central Xinying Microfilm Culture Development Fund. The theme of this film festival is "public welfare, art, prosperity and development". Since the collection of works for the film festival started, the organizing committee has received 2,340 works from home and abroad. After three months of intense review and selection, 1 18 excellent microfilm works were shortlisted for final evaluation.

The second China (Hangzhou) International Microfilm Exhibition aims at excavating and cultivating new film people who have a sense of responsibility and mission to the whole society, and focusing on high-level works that reflect mainstream values, are positive and convey positive energy. The microfilm Zero Rent, written and directed by Tian Wanliang, the chairman of Sichuan Influence Media Co., Ltd. and the head of Lin Hao Love Chain Fund, won the Jin Guihua Public Welfare Microfilm Impact Award in this special unit of microfilm exhibition. Zero Rent, starring an 85-year-old empty nester, nude model Wang Suzhong, child stars Lin Hao, Song Juan, Liao Yuyan and Fang Hong, tells a story about the empty nester. The film touched countless audiences with this delicate and warm "positive energy". Director Tian Wanliang said in an interview with reporters at the award ceremony that the number of viewers of Zero Rent on IPTV, local TV stations, satellite TV stations and major video networks in China has exceeded 300 million, which is considered excellent. "Public welfare microfilm is a microfilm that is based on the vital interests of the public and aimed at improving social morality. It is to remind the public of their responsibilities and attitudes towards society, and then contribute their own strength to society. Whether now or in the future, her social benefits and even market prospects will be very good, indicating that positive energy works have unlimited vitality. " Shi Tao (Stone), director of the public welfare series microfilm "Minsheng China Waiting for You" jointly shot by People's Daily Minsheng Weekly Film and Television Center and Beijing Green Memory Culture Media Co., Ltd..

2015 June 12 Beijing Launching Ceremony

The relationship between mother-in-law and daughter-in-law is a traditional and eternal topic in the interpersonal relationship within China's family. But no matter how fierce the conflict is, by the end of the film, the mother-in-law and daughter-in-law basically understand and care for each other, and the family is finally harmonious. This is completely in line with the traditional virtues of harmonious family, harmonious society and nation that we advocate.

2065438+2005 premiered in Beijing People's Daily Convention Center on June 27th.

The film has topped the home pages of major websites and won the audience tears. So it was also in the morning and evening news of Beijing TV that Foshan Xiaoyueyue was crushed by passers-by, which triggered a national discussion. The word "indifference" stung people's hearts. Guangdong college students express their concerns and ideas through micro-movies. On April 4th, 2065438+011On October 4th, students from ten universities in Guangzhou University Town released 10 public welfare microfilm, which made the same appeal with different stories and shots: "Tear down the wall in your heart and refuse indifference".

20 12 He Jie public welfare microfilm "I love koalas" was released on February 23rd 12, and was created by Newbest and Dongyu Media. Focusing on orphans in welfare homes with the theme of "seeing love and feeling love" aims to appeal to more people to pay attention to their physical and mental health and help them get more help and care in their growth. The story tells the story of He Jie's "Sister Koala" Wei. In order to win a prize of 654.38 million yuan for the children in the orphanage, she decided to participate in the scheme design competition, but as a newcomer, she attracted the exclusion of her colleagues. Can she get what she wants in the fierce competition?

Mavis Fan cooperated with his mother, Miss D.D., for the first time. The public welfare microfilm "Sharing Love" directed by Lin Bingcun, a well-known MTV director, was exclusively released in Tencent Video Micro Cinema in May 20 13, with the theme of "caring for life and protecting animals", calling on the whole society to care for and protect animals. At the same time, the "Protecting Small Animals" series of star public welfare micro-movies was officially launched on June 28th. In the film, Mavis Fan inadvertently protected a stray dog SOPA in the street and formed an indissoluble bond with it. It turns out that there is another owner, that is, retired mother Li, who adopted many stray dogs like Li in the resource recycling work. With no background and no knowledge of publicity and marketing, she pushes a junk car and an old TV every day, and plays movies about cruelty to animals everywhere, hoping to arouse others' good thoughts about caring for animals. This moved Xuan, so she spontaneously put movies on the street until Li's mother died of illness, and Xuan decided to continue Li's last wish. This public welfare microfilm brings together more than 10 directors and more than 30 famous artists from three places across the Taiwan Straits, including some heavyweights in film and music circles, such as famous directors Chen Jiashang, Liang Yongqi, Mavis Fan, Stephanie, Sun Li and Ceng Zhiwei. Dad who opens a steamed stuffed bun shop is a touching public welfare micro-movie, directed by Shi Tao (Stone) of Beijing Lvxin Culture Media Co., Ltd. This film is a positive energy film dedicated to society to learn to be grateful, help disadvantaged families and convey love.

"Dad who runs a steamed stuffed bun shop" tells the story of a boy with a hard life (played by Jiang Dicheng) who went to the steamed stuffed bun shop and stole a steamed stuffed bun for his seriously ill grandmother (played by She Ping), which triggered a story of ten years of dedication and gratitude with the owner of the steamed stuffed bun shop (played by Cui).

This film has been on the front pages of major websites.

In iQiyi, Tencent's web page hits exceeded one million, which was criticized by the audience.

This film is dedicated to the society to learn to be grateful, help the disadvantaged families and pass on the positive energy film of love.

"Dad who opened a steamed stuffed bun shop" was selected as the microfilm screening unit of the 5th Beijing International Film Festival.