Traditional Culture Encyclopedia - Traditional virtues - What are the marketing methods

What are the marketing methods

1, service marketing

Services are activities, benefits or fulfillment used to sell or sold in conjunction with a product.

2, experience marketing

The formation of the buyer's market makes consumer demand presents some new characteristics. Consumption structure, the proportion of emotional consumption has increased; content, personalized demand has increased; value objectives, pay more attention to accept the product when the feeling.

3, knowledge marketing

In the era of knowledge economy, the focus of enterprise management will shift from production to research and development, from the management of tangible assets to the management of knowledge. At the same time, the enterprise marketing approach will inevitably turn to a higher level, that is, knowledge marketing will become an important marketing approach to obtain the market.

4, emotional marketing

Emotional marketing is the consumer's personal emotional differences and needs as the core of the corporate brand marketing strategy, with the help of emotional packaging, emotional promotions, emotional advertising, emotional word of mouth, emotional design and other strategies to achieve business objectives.

5, education marketing

Beauty industry marketing has been closely related to education and training. From the rise of beauty technology training in the early 90's, the popularity of beauty concept training in the late 90's, to today's beauty culture education expansion.

Expanded information

Marketing (Marketing), also known as marketing, marketing or marketing. Abbreviation "marketing", often called "marketing" in Taiwan; refers to the individual or collective through the transaction of the product or value it creates, in order to obtain the desired thing, to achieve a win-win or multi-win process.

ReferencesMarketing_Baidu Encyclopedia