Rationalization proposals for the development of sales companies (2)

The sales company rationalization proposals four

1: on the annual best teamwork pacesetter, it is recommended to add a: the number of days of leave in a year does not exceed three days or never take leave of colleagues should be awarded to the full attendance award. (Purpose: to cultivate a good work attitude and work habits)

2: on ? Continuous staff self-training suggestions? Self? The two words removed, inside and then add a: for outstanding performance of the group, the company can be organized to participate in a period of two days to four days ranging from outdoor development training (purpose: to cultivate the resilience, endurance, and teamwork), or you can carry out a group competition, each quarter to select an outstanding performance of the group, which includes the completion of the sales task, the team's influence.

3: on the sales awards, it is recommended to increase the quarterly sales awards:

1. According to the sales progress of the project, the normal sales period, every four months to assess the quarterly sales champion.

2. Performance evaluation based on: the amount of money signed in the quarter.

3. Incentives: A. cash 1500 yuan. B. quarterly sales champion certificate of honor.

4: In order to incentivize team sales performance, improve the enthusiasm of the real estate adviser, it is recommended that the group as a unit to increase sales competitions, including: the group's sales performance, the amount of money back, teamwork and other aspects.

5: It is recommended that all cash rewards, transformed into something like ? Medals? The form of gold or silver to create a medal than cash is more likely to let the award-winning colleagues have a sense of honor and happiness!

Rationalization of the sales company's proposal five

rhythmic development of the market is the tireless pursuit of each sales company, the scientific use of the corresponding means, measures to grasp the different market cycles in the year, the market laws and opportunities is one of the sales staff must be skilled in sales techniques. Entered in April, the spices industry has entered the traditional off-season market, many manufacturers at this time the business state is basically? To off-season sales do not fall, the market all rely on promotions to keep? Business philosophy, and the vast majority of sales staff are? The knife and gun into the warehouse, the horse put South Mountain?

These are the most important things that you need to know about your business.

Is the response to the seasonal market can only be so as to deal with seasonings? To cope with the traditional off-season market, manufacturers in addition to promotions on no other way? The sales staff in addition to waiting for nothing to do? For the above off-season market manufacturers, merchants, business personnel often produce confusion, I am on the off-season market sales how to deal with the off-season sales work how to start and other issues, put forward the following market analysis, rectification of opinions and personal views, please seriously think about the area and refer to the implementation of:

First, the current market situation

condiment sales have off-season? The answer is yes. With the gradual increase in temperature, the consumer's dietary habits to light, treats, banquets and other gathering activities significantly reduced. Especially this year, the state to increase the crackdown on public spending on food and drink consumption, as well as the impact of the recent spread of avian influenza, the condiment market - especially the catering market really suffered a major blow. The main consumption channel of our company in Jiangsu and Zhejiang market is catering and township home banquet market, so the impact on the sales of Bridge Chicken Essence is obvious. Then off-season seasonings really no market? The answer is obviously no. Haier President Zhang Ruimin once said this sentence: only the concept of off-season, no off-season market.

Currently, the bridge chicken sales in Jiangsu and Zhejiang market overall in a weak position, the northern Suzhou market in the catering and townships have a certain degree of influence in this area, the southern Suzhou market is only a local market with a certain amount of sales, and other areas are only sporadic layout, not to form a brand effect, and even more so, not to form a regional strategic market. The company's dealers and distributors team than the main competitor Mrs. Le dealers, distributors are also more vulnerable, coupled with the company due to the recent integration period in the merger and acquisition, the speed of supply and other after-sales service compared to before, there are also many not in place, the existence of these factors, more or less will affect the market sales, the development of the market, which aggravates the symptoms of the market in the off-season prominent performance.

Second, how to deal with the Ministry of the off-season market

As the market is in the off-season rhythm, the other competitors than the peak season to reduce the market investment and development, dealers at this point in time there is no peak-season market when the piece of busy. Business people also because of the arrival of the off-season, the company's promotional frequency is reduced and ? Free time? Time is relatively more up, therefore, we will have more time to research the market, to make up for the usual busy work and missed some basic, but very important work. Therefore, at this stage, we should actively implement the company has been advocating? Off-season to do the market, peak season to do sales? Sales concept. How to do the market for the off-season issues, the Department of Management is now focused on emphasizing the off-season market areas must be grasped in the following areas of work:

1, to increase investment promotion: due to the peak season market dealers, distributors, key retailers are quite busy business, no time to take into account their own operation of the product's level of profitability, the product's prospects for development and operation of the product to bring their own potential benefits and other issues. At this time coincides with the sales off-season, they will have more time to quietly think about these issues, but also willing to listen to others to pass on the message, if we can take advantage of this node to explain to them in detail how the company's use of the distribution system to control the market price to ensure that all levels of dealers a reasonable profit, and to emphasize the company's upcoming mergers and acquisitions will be to increase the product's promotional efforts, they can be due to the operation of our company! Products so that their status in the industry to be rapidly improved, to enhance their business is very beneficial, to strive for a number of strong dealers, distributors, key retailers to join our sales system, enrich the number of channel participants, compact channel quality. These high-quality dealers to join, will greatly enhance the fighting force of our dealers, for our department in the seasonal market market in the seasonal market when the rapid volume laid a solid foundation.

2, innovative terminal promotional model: due to the peak season market sales pressure, the company, although the three orders require a good blank market and the development of terminal catering, but the basic business personnel are often forced to complete the sales of the enormous pressure, always use their limited energy and resources in the amount of circulation can be pressurized, after all, to complete the sales task ah! But this is the advent of the off-season, we just want to press the inventory of second-hand dealers and retailers, it is estimated that the effect will not be obvious, but also very difficult. Terminal food and beverage demand is not strong, no one dares to press too much inventory. Therefore, each area should be the focus of work back to the new market development and terminal visits, for example, according to the company this time to give? Ten to one? Thank you policy, not simply deferred to this policy, but according to the specific development of the market and the terminal demand, the development of targeted, terminal-oriented food and beverage promotional activities, thereby increasing the frequency of terminal visits to increase the development of the blank market, the market for the peak season to cultivate a new consumer growth point.

3, strengthen the training of business personnel and dealers business team: enterprises, dealers want to be bigger and stronger, the construction of the sales team is critical. Chicken essence in the past few years is a buyer's market, the peak season is forced by the pressure of sales and competitors, the company's business personnel and distributors business personnel rarely have the opportunity to focus on learning from each other. As a result of long-term non-learning, so that the quality of some business people can not keep up with the rapid changes in the market, in the daily sales work is often incompetent, twice the effort. There is an old Chinese saying: to do a good job, you must first sharpen their tools, therefore, each area in the off-season to focus on business staff to learn, to carry out centralized training, blitz and other activities, and will be included in the dealer's business staff to the training system, to improve the dealer's business staff work skills. In the centralized training process, we should be good at finding good training seedlings, focusing on training a number of potential and promising business personnel, eliminating a number of people who are unable to cope with the position, spit out the old, reserve talents for the peak season market.

4, distributors and distributors to carry out networking activities: the peak season due to the busy business, distributors are negligent of the distributor's customer service maintenance work, is not conducive to a stable relationship between them. Therefore, during the off-season market, the dealer should take the initiative to convene the distributors to carry out some communication activities, such as talks, tea, travel, etc., to bring each other closer, warm the hearts of distributors, for the follow-up to solve the business problems that may arise to accumulate trust and create conditions, but also for the establishment of the core distributor's position as the leader of the accumulation of energy for the future smooth promotion of related sales policies to lay the foundation.

5, focusing on the development of special channels: due to the heavy task of peak season market sales, distributors as well as the company's business personnel have no time to pay attention to the development of special channels, such as: chain-type catering, processing plants, large and medium-sized marinade stores, etc. Relative to the amount of seasonings in terms of large households. These special channels of users in the peak season is also a booming business, busy and happy, will not even consider the innovation of the formula, adjust the formula and other matters. This is not the case during the off-season, when they have time to think about costs and to do things they would normally like to do, but don't have the time to do, or perhaps don't dare to do, such as updating their formulas. Therefore, this point in time we are more likely to cut into the previous there is no opportunity to enter this market and industry, as long as we through the detailed introduction of the company's scale and product quality, maintain good emotional exchange of important personnel, improve the distribution of dealers service system, it is entirely possible to persuade these dosage of large-scale use of my company's products.

Third, dealers how to deal with the off-season market

Due to our existing sales model for all levels of distributors agency system, we have a lot of sales work is done in the dealers of this platform, the quality of dealers is to determine whether our sales work can be one of the important factors in the smooth progress. Therefore, the discovery, absorbing quality dealers, training the existing dealer team is one of the important work of managers, supervisors and other leaders at all levels, especially in the off-season sales, we want to encourage dealers to deal with the relatively weak market with a positive mindset and action, rather than passive waiting, waiting for death. For how to deal with the off-season market this topic, the Department of Management is now on the sales of off-season during the dealer how to deal with the following suggestions:

1, the establishment of staff skills training system: one of the biggest costs of the trading company is the personnel. However, due to our existing batch of dealers, the vast majority of which are transformed from retailers, basically the lack of strict management system and staff training mechanism, skills training is the old staff with new employees, sales skills are inbred, it is difficult to make a big breakthrough. It is difficult to make a breakthrough. It can be said that the low work efficiency of the staff, the management of the chaos, directly brought about by the unnecessary increase in costs. In the peak season sales process, the market is red-hot, sales growth is difficult to fully equate with the sales ability of the salesman, however, the off-season market can accurately distinguish the difference between a good employee and a mediocre employee, we can also be based on these judgments in the staff salary incentives as well as targeted training staff to do on the target. Therefore, we want to encourage dealers to do a good job in the off-season market staff training, it is best that our sales managers can act as dealer trainer this role, just imagine, we trained out of their own dealers employees, he will not sell our company products can also sell what products ah!

2, transparent internal management of dealers: the existing dealers in the internal management of many shortcomings, the rule of man component is heavier than the rule of law, what is the boss said, there is no relevant management rules and regulations as a safeguard, in the long run will lead to a lot of contradictions. In the sales off-season dealers should take the initiative to transparent these matters, informing all employees of the company's operating system, the current work planning, each person's actual work objectives and progress at this stage of the work, the official seal of the system, the relevant department's responsibility, etc., so that everyone is clear about the development of the company's situation, to establish confidence in the work, to facilitate the peak market to reduce the company's internal friction and friction to ensure that the trading company runs smoothly, so that the staff enthusiasm! The company's sales volume for the whole year will be completed with full enthusiasm.

3, standardize the work standards and processes: the peak season market, sales of a busy, cover up the process is not clear, the work standard is not standardized caused by a huge waste of resources. Now in the off-season market stage, we have to encourage dealers to clean up the current standard of work and hard to unify, to avoid the staff of their respective standards and lead to the increase in internal conflict and other issues, through the internal seminars in the form of staff involved in the process and the development of standards, our business staff should also be actively involved in this way, so that all personnel to fully understand the principles of the operation of the trading company and the system to ensure that the goal of improving efficiency. system, to ensure that the goal of improving efficiency can be effectively realized, for the peak season market to lay the foundation for the healthy development of the company.

4, integration of customer resources: in a sense, the dealer's downstream customer resources is also a valuable asset of our company, we are fully obliged to assist dealers to manage and maintain this **** have resources. We want dealers to understand: not all customers are to help you make money; not all customers is the current point of sales. Therefore, the off-season market distributors want to carry out some customer visits at this time, to understand the pre-cooperation process there may be some problems and properly resolved, to find out the improvement and enhancement of the opportunity to increase some of the high-quality downline customers, eliminating a number of unqualified distributors. In a word, let the distributors understand that there is no off-season in the full sense. In other words the off-season is the stage of adjustment and preparation for the arrival of the next peak season, the best time to accumulate energy.

5, the full promotion of new products: the promotion of new products is to ensure that the dealer's main source of steady growth in profits, but also to continue to promote the future of the main pillars of sales growth in the area. Due to the peak season market, the manufacturers of the area's sales volume requirements are higher in the factory under strong pressure, although the dealer realizes the importance of new product promotion, but it is indeed more than enough and not enough. The off-season market is not, dealers have the time, energy, resources to promote the new pavement, promotion and other work, the current stage of new product development will be the arrival of the peak season market to do a good job of paving the way for the arrival of the peak season is also the new harvest day.

To sum up, the spices to enhance performance in the sales off-season, we must change the enterprise, the Ministry of Management, dealers of the traditional business philosophy, firmly establish? Sales without off-season? The consciousness. Enterprises, operating departments, dealers and other serious thinking, dare to innovate, *** with the response to the so-called off-season market, and strive to achieve the off-season is not light. In this paper, the above views are to deal with the off-season market rough ideas, I hope to be able to throw a brick to attract jade, with all of you *** with the response to explore the condiment off-season market.