What are the promotion channels for mobile games?

Generally speaking, there are three channels to promote mobile games: purchase volume, guild and self-possession.

If an individual is a promoter in CPS or a company, the first thing he buys is inappropriate and the output ratio is too low.

Secondly, establishing a guild or joining a guild may be a member of the guild itself. This is a low-cost promotion channel, but it generally needs team operation, and the personal operation retention and payment rate cannot be guaranteed.

Finally, it is your own quantity.

The self-owned quantity mentioned here is not private domain traffic in a narrow sense, but refers to various self-owned resources that can be cooperated. The following points are analyzed with you.

The first type: game guild

The low-cost game promotion is mainly CPS mode, that is, the mode of paying by effect. This model doesn't need you to pay at first, and the channel guides players to enter the platform, and then it is divided into channels after recharging. In this way, the guild family studio is the first choice, and 90% of the platforms are doing this mode at present.

Cooperation mode: the guild guides players to enter the platform to play games. After the player recharges, the platform pays the guild share.

How to find these guilds? There are two ways. The first is guild exchange group, QQ group or WeChat group, search guild exchange group, or game guild. In the group, there will be guild administrators. People in general professional associations will hang G vests, while those hanging C are generally platforms. The second is the live broadcast platform. There are also many guilds in the live broadcast platform. Just tell them when you get in.

How to cooperate with the guild efficiently? Many new friends are more concerned about this. It's simple. As studios, these guilds put interests first, just to make money, so they can give him enough share when talking, or even give him a ladder share and jump.

The jumping point should be mentioned in particular. Don't give up both the big platform and the small platform. Small guilds and new guilds can be given a low position. With a certain amount of traffic, you can give a high position, so that the guild will be more active.

Another thing to pay attention to is efficiency. The guild pays attention to quick settlement, quick handling, safety and integrity. The most important thing is not to go to the black guild. You think you can make a fortune without paying him once, but after a long time, your reputation will deteriorate and fewer and fewer guilds will be willing to cooperate with you.

The second way: network celebrity anchor.

In recent years, network celebrity anchors are very popular, and various live broadcast platforms have mushroomed. But many of them disappeared after a while, and only a few profitable anchors still persisted. The reason is that there are not many ways to realize these anchors, and some fans even have hundreds of thousands of millions, but the realization is pitiful.

In this way, you will find that they have the opportunity to make money, and cooperation will be easy to talk about.

How to contact these anchors?

Just go to his studio and chat with him. Dozens to thousands of people are small anchors, and most of them may be robots that he hangs. There are dozens of people who are really online. He may not need to share. He will be very happy if you brush him some gifts.

The big anchor is more formal. Need to contact the management of live broadcast. Some platforms are distinguished by vests and some by titles. When you enter the platform, you can see the administrator of the live broadcast room and talk to him directly.

Further up are brokerage companies, usually media companies/entertainment companies. They have many anchors in their hands, and the brokerage company can contact them through the anchor display or live broadcast platform.

Finally, you can contact some business personnel of small live broadcast platforms, because small live broadcast platforms can't support themselves by brushing gifts, and they are also considering cooperation with other industries. Some big live broadcast platforms, such as YY, have their own game platforms, and live broadcast is very close to games. If some small platforms don't have their own game platforms, you can talk to him, but this pays more attention to the strength and negotiation skills of the platform.

The third way: promote joining.

Many friends who have just entered the game operation may have seen many advertisements to promote joining in the process of looking for or inspecting projects, guiding the promoters to register franchisees and promote players. After the players recharge, the platform pays the promoters a share, which is promotion joining.

How to develop franchisees? Note that this joining is free, that is, it uses words to bring attractive online publicity: you can make money with a mobile phone, make money while playing games, and easily earn more than 10,000 yuan a month. These are all recruitment promoters.

The franchisees recruited by the general platform have no background, but only help the platform to promote the game. At this point, we obviously have to do better. All franchisees not only have backstage, but also platform substations, which can hang their own LOGO.

Talking about cooperation by joining is basically the same as that of the guild, but the point is obviously lower than that of the guild.

Key points of franchisee cooperation: 1, attractive dividing points and ladder dividing points, not to mention; 2, the mode should be simple and easy to understand, generally special service or mixed service, just use the link directly, as long as the other party sends the link, others can click on his link to enter the game; Our method is equivalent to platform authorization, and a single game or platform can be promoted; Try to settle accounts with these individuals as early as possible, because most of them have no clear plans. As long as they can get money from their daily work, they will always follow you.

When these franchisees began to appear and do well, they already made money themselves. At this time, you can continue to cooperate like this, or you can talk to them about agency. Even many smart franchisees will ask you directly about the game agent. This is another way to realize the game platform. For details, please click on the home page of Shaozhu @ Shaozhu Game.

The fourth way: stationmaster.

Provide platform promotion ports or special service links to webmasters, and guide website users to play games on the platform. The platform fee sharing is basically the same as the first three methods, except that the object becomes the webmaster.

What type of webmaster should I contact? Look for websites with weak liquidity, such as novel station, Meitu station, small game station, stand-alone game station, game forum and local website. These websites have traffic but lack liquidity, so advertising may be able to collect some money, but not much, so it is urgent to find a stable way to realize traffic, and now the best source of cash may be mobile games.

Specific cooperation points:

1, divided into, eternal topic, attractive point, ladder points;

2. Different from other guild anchors, it is necessary to expand the functions of his existing website, bring better experience to his users, such as the novel website, and add a game section to him. It seems that its users are still playing on his website, adding a kind of entertainment to his users, and his website has another section that can be realized. This is a very good starting point; 3, the concept problem, when talking to webmasters, some webmasters may not have the resources to realize, but they are ideologically exclusive to the game, so sharing mobile games with him is the fastest way to realize traffic at present, which is reasonable, legal, safe and reliable. Applying boss 360, the game has huge drug profits, but there is no drug risk. ...

The fifth way: from the media.

Guide users into the platform from the media. After the player recharges on the platform, the platform pays for media sharing, such as headline number, Tik Tok number, Aauto express number, and even Weibo or blog. As long as they have certain regular fans, they can all become our partners.

Contact information from the media: search directly on the corresponding platform.

Key points of cooperation:

1, division, point division, step division, this is always the first;

2, the concept, that is, the way to realize the sharing game, which is similar to the personal webmaster;

3, content, on the premise of providing high-quality content, such as gameplay, game strategy, including the experience of playing games, you can also provide some high-quality article content related to him in exchange for traffic, analyze each other's needs and then talk about cooperation. At this time, there is a starting point, which is easier to talk about.

Sixth: Information (including self-media) publishing websites.

Cooperation mode: packaging the platform information and submitting it to the corresponding website for exposure, which can not only attract players, but also improve exposure.

Target websites: websites for finding projects, downloading software, yellow pages, group buying, witkey, financing, etc. And you can publish information for free, but you should pay more attention to collecting such websites at ordinary times. The number of such websites is at least tens of thousands. After collection, we can publish our platform information regularly and quantitatively.

The above methods are mainly about free game promotion, and then I will tell you some game promotion methods with a small amount of payment and low cost operation.

The first is to open the service form.

Cooperation mode: publish the service open information of my platform to the service open form website for exposure. The players who open the service desk are particularly high-quality players, because only players with more experience in playing games will go to the service desk.

Contact information: very simple. Just search the service form directly, and there will be many websites that open the service form.

Key points of cooperation:

Stagger peak release, stagger the opening peak of other operators, and reduce competition unless you have enough confidence;

Statistical effect, the registration link published by each service open form is a promotion link, and we can register and recharge statistically. If the effect is good, we can do his paid advertisement to better enhance the promotion effect;

Grasp the content and follow the principles of "observing competitors" and "being more attractive".

The second is to try the game.

Cooperation mode: Pay for the demo platform in exchange for the demo players, and increase the popularity of the platform.

To put it bluntly, demonstration is to pay people to be popular. As mentioned above, tables, guilds, anchors and websites are all real players, but at the beginning, the amount is not very concentrated or a lot, which is easy to cause a few people to open their clothes and play very boring. At this time, we need to find a demo platform to guide some demo players. The demo platform will release some tasks, and they can get gold points from their website as many levels as they can play, and they can redeem some prizes. These expenses need to be paid by us.

The purpose of these players is not to play games, but to earn bonuses, but they can add a lot of popularity to our platform in a short time, so that real players will pay for it when they see more people in the game, and it will be more interesting to play.

Contact information: direct search game demo to make money.

Key points of cooperation: as long as you have access to the demonstration platform, you don't have to talk about it. Before that, the anchor stationmaster of the guild was talking to others. Demonstration is that he takes the initiative to talk to you, chasing you and saying, big brother, come to my house to demonstrate. My home works well, and so on.

Pay attention to two points when doing it:

Level planning: observe how other operators set up level tasks, and don't completely listen to the suggestions of the demo network. You can refer to the levels set by other websites, or you can actually play in the game, experience it yourself, see how many levels you can play in an hour or two or a day, and decide how much to pay according to this, which is more beneficial to your platform.

Cheating restriction: the registered link is a promotion link, and the number and ip of registered players are counted to prevent cheating.

Guiding transformation: Through effective propaganda means, guide these players to participate in other games on the platform as much as possible, so as to play other games on the platform without extra payment.

Final summary:

It is very important for any game company to do a good job in game promotion, control labor costs and improve work efficiency.

The only cost of these low-cost or free operating modes is the labor cost. The CPS model may need to do everything possible to talk to people every day, build good relationships and get people to cooperate with you. How to improve work efficiency?

According to different modes, prepare various cooperation plans in advance, write down various situations in the conversation process, and improve work efficiency. For example, if you push yourself, you may only attract 10 players every day, but you can use this day to find five people to help you push, and each person attracts 10 players every day, that is, 50 players.

Remember, if it is platform operation (promotion), don't do what promoters do, but have a sense of team operation, and professional people do professional things.

Create high-quality content and improve its dissemination. This is mainly aimed at the traffic station of the media station. Prepare some high-quality soft articles or high-quality articles for them, and they will be very willing to accept them, and they can mix some information from their own platforms, so that the communication efficiency will be improved.

Choose operation and don't invest blindly, whether it's money or time.

I have introduced many methods to you. At first, you can choose one or two to dig deeper. Remember to eat more, don't bite off more than one can chew.

Oppose dogmatism and learn to take your own new path. Don't copy the content of this case completely, but think more in the process of operation and turn this knowledge into your own. For example, talk about cooperation with a guild and get a deeper understanding. Can I set up my own guild? Or can those better methods be combined? This is just an example, and the specific choice should be summarized in actual operation.