What is the traditional packaging design and European and American packaging design?

Chinese packaging design in each different period of time has a different design ideas, the formation of these ideas and styles from the stage of national culture, art style, traditional culture, social culture, people's way of thinking on the role of packaging design.

Chinese culture emphasizes harmony, the balance of yin and yang, all things are born together, these humanistic ideas, social philosophies dominate people's way of thinking, expressed in the form of figurative packaging design. Specifically refers to the packaging design materials used, elements of operation, etc., different periods of different regional cultural backgrounds on the use of packaging materials are also different, but the use of packaging materials in China and favor the use of natural materials, wood, bamboo, paper, and so on natural materials, in people's minds, these materials are more friendly than metals, plastics, and other new materials more grounded in the elements of the use of the national preferences to comply with the use of paper-cutting, Ink, calligraphy and other traditional Chinese culture is also the favorite of Chinese packaging design. Traditional Chinese packaging design style embodies the human flavor, local flavor, natural flavor of Chinese culture.

European and American packaging design concept:

Foreign packaging design is the industrial revolution in the development process is inevitable, more intuitive embodiment of people's way of life and consumption, Hegel said \ "beauty is the idea of sensual expression\". The form of foreign packaging is the expression of the concept of European and American packaging.

Foreign packaging has always given us the impression that intuitive and pragmatic will be the main demand for unlimited amplification. And purpose is very strong either to protect the product and design packaging, either to store the product and design packaging, or in order to categorize the design of packaging, everything also returns to the sales and design packaging, the ultimate goal of the goods is to sell out, the packaging of goods of course, but also for this service. Can be seen from the early foreign packaging design, take 70 or 80 years ago packaging and now packaging comparison, are in the straightforward to convey the essence of the design of the goods to the people, as far as possible to be expressed in the visual form of the point conveyed, and actually tell you that some even direct text description, for example, some of the early foreign brands is directly to the name of the goods straight out of the light.

The correct and straightforward delivery of commodity information is the basic concept of foreign packaging design, especially in Europe and the United States. Strict normative is the other side of the packaging in Europe and the United States, due to the early development of industry and commerce, in the long process of development found that the need for a variety of rules of the game, so no matter the advertisement, the packaging are thoughtful legislative norms. In many packages, there are sufficiently detailed instructions and verification data, and false words are not allowed. Packaging is a kind of visual communication design, no matter how the development of European and American packaging towards the Oriental packaging is always a clear difference and from the temperament of the dialysis of the difference, national temperament is the root of things, always in a certain form shows, the key is to dig out the national temperament in the optimal essence.

Whether it is to reflect the connotation of the traditional Chinese packaging culture or straight to the point, simple and straightforward, hit the nail on the head of the foreign packaging style, and people's way of life, cultural habits are inseparable, why now more and more like the domestic and began to popularize the pursuit of foreign packaging styles, it shows that our living environment, the cultural environment has changed, and slowly and foreign culture began to converge. Culture began to converge. In the packaging design needs also slowly have a **** the same point.

This does not mean that the traditional Chinese packaging culture will be abandoned by us, in the bones of each countrymen have a belong to their own national cultural aura in the flow of the surroundings, we have to do is the rigidity of the needs of the modern society and the traditional culture of the perfect blend of temperament and rebuild this in order to create their own are suitable for the packaging design style.