Characteristics of network communication and its relationship with traditional media.

A: The main features of network communication are: (1) fast communication and update; (2) A large amount of information and rich content; (3) wide range; (4) convenient retrieval; (5) easy to copy; (6) Multimedia and hypertext; (7) interactivity; (8) low cost and high efficiency; (9) It is convenient, quick, accurate and quantitative to analyze and master the readers' situation.

Scholars have two opinions about the relationship between online media and traditional media. The first is the theory of extinction. Traditional media such as radio, television and newspapers do not know that they are cultivating their own grave diggers when they vigorously promote the Internet. The second is the "balance theory". In other words, network communication will not destroy traditional media, but it will bring a strong impact, but after the impact, it will form a new balance with traditional media such as newspapers, radio and television, just like radio impacting newspapers, but it will not replace newspapers in the end. The balance between traditional media broadcasting, television and newspapers is based on one-way communication. The only difference between them is that they transmit text, sound or images in one direction, so it is easy to get a balance between them, and no one can replace them. Network media itself is still in its infancy, and there is still such a dependence on the "mother" of traditional media. Such as sources, manpower, funds. The political nature of traditional media determines that it has the political advantage power to dominate the news on the premise of fulfilling the necessary political obligations. With the improvement of social informatization and the abundance of media forms, mainstream traditional media can obtain more important political and economic news information resources than commercial online media. In addition, the traditional media's complete news editing structure, rich professional resources and extensive communication network are incomparable to commercial online media.

At present, the coexistence and cooperation between online media and traditional media make people more convinced that traditional media will not die out. The cooperative relationship between online media and traditional media is mainly reflected in two levels: the first level is the overall cooperation between online media and traditional media; The second level is the cooperation between individual news websites and traditional media organizations.