Why is Henan Spring Festival Gala so successful?

Why is Henan Spring Festival Gala so successful?

Why is Henan Spring Festival Gala so successful? With the arrival of the new year, the annual TV Spring Festival Gala has begun to attract attention. 165438+1On October 25th, 2022 Henan Spring Festival Evening released a pilot film. Why is Henan Spring Festival Gala so successful?

Why is Henan Spring Festival Gala so successful? The countdown clock has rung at 1 202 1, and China1.400 million people are waiting for the coming New Year as usual. Only this time, the people of the whole country are not only looking forward to the first Spring Festival Gala after "going to the stream", but also looking forward to what stage Henan Satellite TV will bring after the phenomenal "Tang Palace Banquet" in 2022.

Henan Satellite TV stood out from many local satellite TV stations on the Spring Festival Evening of 200212002, and then launched a series of "China Festival" programs and dance cultural drama variety Dancing Millennium while the iron is hot.

Henan Satellite TV explained the new plan of "bringing back the dead" of local provincial satellite TV with just right narrative timing and innovative content expression.

Just the right narrative time

Henan Satellite TV has been deeply involved in the expression and creation of traditional culture, adhering to the concept of "building a platform with culture" and shouldering the mission of promoting Chinese excellent traditional culture.

Henan Satellite TV's troika, Liyuan Spring, Wulin Wind and Gate of Rain and Flowers, focuses on three sections: opera culture, martial arts culture and jewelry collection. Among them, "Liyuan Spring" was broadcast on Henan Satellite TV 1994, and has gone through 26 seasons so far, becoming one of the most vital TV programs in China.

20 13 The original cultural variety Hero of Chinese Characters, jointly produced by Henan Satellite TV and iQiyi, led the "writing craze" of China Satellite TV. Over the years, continuous attempts and excavations in the field of traditional culture have shaped the unique cultural temperament of Henan Satellite TV.

Cultural awakening, cultural self-confidence and prosperity of cultural programs. The topic of cultural self-confidence, and the trend of national wind surge, have laid a solid foundation for the fission spread of Henan Satellite TV's "China Festival" series.

Generation Z, born in the information age, has witnessed the country's growing strength and has unusual confidence and admiration for traditional culture. It is this group of young people who are energetic, passionate and familiar with the expression of new media discourse that have become the "engine" of China Festival of Henan Satellite TV.

On the other hand, the proliferation of variety shows competing for the new generation of "idols" and "traffic" caused the audience's disgust and aesthetic fatigue.

With the rise of fan economy, more and more variety shows and parties are caught in the strange circle of hot star lineup competing. Driven by multiple interests, the holiday party, which should present multiple expressions of art and culture, has gradually become a gathering place for traffic idols, making the audience feel that the party is getting uglier and uglier.

202 1 The Tang Palace Banquet on the Spring Festival Evening of Henan Satellite TV showed its splendid tang style, which was extraordinarily beautiful and refined in the torrent of "streaming", and hit the audience's content demand, winning the love of countless netizens at one time.

The plump and charming young women in the Tang Dynasty were busy preparing carefully before going to the banquet, and with good wishes for the New Year, they sometimes whispered and laughed. When they went to the official banquet, they found their dignity and restraint, made the high-quality traditional culture move and live, realized the narrative breakthrough of the regular party, showed the infinite vitality of traditional culture and broadened the imagination space of cultural expression.

In the face of the sudden release of the Tang Palace banquet, Henan Satellite TV seems to have been opened as the second governor. Its party creative team completely subverted the recorded Lantern Festival with extremely fast response speed, and planned a brand-new career "Fantastic Night of the Lantern Festival" based on the Tang Palace Banquet, which opened the continuous screen grabbing mode of Fantastic Night.

If it is unexpected that The Banquet at Tang Palace became an explosion, then the success of a series of programs such as Fantasy Night of Lantern Festival, Fantasy Journey of Tomb-Sweeping Day and Fantasy Journey of Dragon Boat Festival is reasonable. Highlighting cultural self-confidence and unlocking national fashion, Henan Satellite TV constantly magnifies the advantages of traditional culture from the perspective of the scarcity of variety shows.

Innovative expression of core content

Inheriting Chinese excellent traditional culture and creating high-quality audio-visual literary works. The China Festival series is just another start of Henan Satellite TV.

First of all, keep pace with the times and let the traditional culture "live". Henan Satellite TV activates traditional culture with modern aesthetics and the spirit of the times, and reinterprets and packages it with expressions that are more in line with modern aesthetics and more popular with young people. "China Festival" series shows the cultural core and feelings of home and country of traditional festivals, and endows them with distinct significance of the times.

The Tang Palace Banquet is closely related to the two key words "fullness" and "gorgeous". In order to restore the three-color pottery figurines of the Tang Dynasty, the dancers even performed a deduction with cotton in their mouths, showing the beauty of 14 completely different styles and showing the charm of the Tang Dynasty.

Another example is "Fantasy Journey of Dragon Boat Festival" and "Warrior Lan Ling Entering the Array", which are based on real historical allusions. Lanling into the Array is a famous musical in ancient times. It spread to Japan in the Tang Dynasty, but it was once lost because of the imperial edict of Xuanzong of the Tang Dynasty. It was not until 1986 that it was recovered from Japan.

The program will inherit and protect traditional culture, and deeply explore the organic combination of traditional culture and program form through a story of a pair of father and daughter ensemble.

Secondly, technology empowers and spiritualizes traditional culture. The application of AR, VR, 5G and other common technical means in the series of China Festival will also be effectively linked with the second element, instead of staying in the change of presentation mode, it will be integrated into the "texture" of the content, resulting in the effect that one plus one is greater than two and achieving the effect of "technology makes the program better".

The dance "The Banquet of the Tang Palace" reproduces the national treasures of the Tang Dynasty, such as Tri-colored music and dance figures, Tao Ren figures, Zanhua ladies figures, riding and touring figures, Jiangshan figures, Fu Zun, Lotus Crane Square Pot, Jia Hu Bone Flute and so on. Take cultural relics as the carrier to show the "line" of China's thousand-year history.

The Wonderful Journey of Qingming Festival, combined with the second element, leads the audience from Xinyang Chashan to Songyang Academy through the animation deduction of Tang Xiaomei's map punching, and cultivates the history and culture while enjoying the scenery of Henan, thus completing a "tour" of Tomb-Sweeping Day.

Third, communication empowerment ensures that each program meets the communication needs of the mobile Internet. "Porter who is not satisfied with the big and small screens", the mobile terminal goes first, and the multi-screen linkage audience causes heated discussion on different platforms, thus draining the big screen and feeding back the big screen. While high-quality programs are out of the circle, they can also continue to help Henan Satellite TV establish its reputation and enhance its image.

Tell the story of China traditional culture well with innovative discourse system and expression, and form the effective internal communication of high-quality traditional culture. As long as we can find a suitable expression for the audience, the foundation of 5,000-year-old traditional culture can sprout anytime and anywhere.

According to the consulting data of Ai Media, the number of short video users in China has exceeded 700 million in 2020, and it is expected to increase to 809 million in 20021year. Henan Satellite TV deeply understands its mobile Internet background, fully considers the attributes of the media audience, closely combines the media environment and mobile Internet thinking, and ensures the "network sense" and aesthetic feeling of the program content in the form of "network drama+network synthesis", as well as the matching topics and aesthetic points of short video communication.

The earliest dance "The Banquet at the Tang Palace" attracted the attention of netizens through the fragmentation of the small screen of mobile phones, and it has been continuously spread in the recommendation of a large number of "tap water".

Whether it is short video platforms such as Bili Bili and Tik Tok, or social platforms such as Weibo and Xiaohongshu, they have been searched as "Tubang" by topics such as the Spring Festival Evening of Henan Satellite TV and the Tang Palace Banquet, which successfully adapted to the communication characteristics of the mobile Internet and achieved global communication with the help of the media.

Henan Satellite TV was once again taken out by the industry and repeatedly studied until it was successfully circled. In fact, as early as September 28th, 201year, the State Council's Guiding Opinions on Supporting Henan Province to Accelerate the Construction of the Central Plains Economic Zone clearly required that Henan Province should "enhance the cultural influence of the Central Plains" and run the Chinese historical civilization inheritance and innovation zone well.

Henan Satellite TV has been on the road. Henan people have deep-rooted genes in the cultural field, and their simple and down-to-earth quality makes them still pursue excellent content expression, unwilling to lag behind the times and inspire greater potential in the ever-changing environment.

This is also the fundamental reason why Henan Satellite TV can be seen and loved by more people. There is no new pattern in the old way. Henan Satellite TV has been "forcing" its own innovation, and has created an advanced road for local satellite TV with the sweat of the creative team for many years.

As long as we deeply understand the background of mobile internet and change the consciousness and concept of traditional content production, more "Henan Satellite TV" will appear. And when more "Henan Satellite TV" appears, Henan Satellite TV itself will also show newer and stronger vitality in the environment of flowers blooming.

China has a history of 5,000 years, but the output of high-quality traditional cultural film and television content is seriously insufficient. Under the background of cultural self-confidence and the rise of national fashion, the content creation of traditional culture is still promising.

Why is Henan Spring Festival Gala so successful? With the arrival of the new year, the annual TV Spring Festival Gala has begun to attract attention. In addition to CCTV, David also began to prepare for the New Year's Eve and the Spring Festival Evening.

165438+1On October 25th, 2022 Henan Spring Festival Evening released a pilot film. In the film, Chen Lei, the general director, said, "How to express China's traditional festival series more perfectly? This is a process of self-transcendence. Facing this stage, I always have an audience in my heart. Only when I really put the audience in my heart will I be recognized by everyone. "

At the beginning of 20021,after the success of the Spring Festival Evening, Henan Satellite TV began to plan a series of traditional festivals in China, hoping to create explosive products with Henan regional cultural characteristics through technological innovation. Judging from various sources, there are singers on stage in Henan Spring Festival Evening.

In 2022, Shandong Spring Festival Evening settled in Weifang. Liu, the general director, said that in 2022, Shandong Spring Festival Evening will be rooted in Shandong traditional culture, pay more attention to youth expression, and show Shandong's youth and vitality, modernity and openness through Shandong Spring Festival Evening.

The upcoming New Year's Eve party is also brilliant and worth looking forward to.

2022 is coming, and a large-scale Spring Festival Gala is being prepared. The upcoming 2022 CCTV Spring Festival Gala is also in full swing. How will Henan Spring Festival Gala meet this new challenge with explosive programs such as "Tang Palace Night Banquet"? 165438+1On October 25th, 2022 Henan Spring Festival Evening released a pilot film. In the film, the general director Chen Lei said, "How to express the traditional festivals in China more perfectly? This is a process of self-transcendence. Only by truly taking the audience to heart will we be recognized by everyone. It is reported that at the beginning of 20021,after the success of the Spring Festival Evening, Henan Satellite TV began to plan a series of traditional festivals in China, hoping to create explosive products with Henan regional cultural characteristics through technological innovation.

Why is Henan Spring Festival Gala so successful? 3165438+1October 26th, more than 60 days before the Lunar New Year, Henan Satellite TV took the lead in officially announcing the Spring Festival Gala featuring traditional festivals and cultural programs, and invited netizens to participate and hold a cultural Spring Festival Gala.

Yesterday, Henan Satellite TV announced that it would be the general director of the Spring Festival Evening in 2022, and then released a pilot film for the Spring Festival Evening, starring the high-profile singer Gai. In addition, if there is no accident, the singer Tengger singer will also be on the stage of the 2022 Henan Satellite TV Spring Festival Evening.

According to the forecast, the Spring Festival Evening in Henan in 2022 will continue the theme of the Dragon Boat Festival and create works of art with cultural connotations, which is still very exciting. However, this time, the pressure of the main creation is even greater. After all, the four-hour program, such a program volume, must make every program beautiful and full of creativity. For the main creator, the task can be said to be very heavy.

However, through the successful rounds of Henan Satellite TV, I believe that the Spring Festival Evening of Henan Satellite TV can still bring different surprises and shocks to everyone. During this period, the large-scale cultural and dance variety Dance Millennium created by Henan Satellite TV also won the attention and praise of many netizens. 13 national dance troupes competed on the same stage, which made the audience feel a different shock.

Generally speaking, Henan Satellite TV took the lead in officially announcing the Spring Festival Gala this year, which also showed the production team's full confidence in the program. As the first satellite TV to eat crabs, I believe that this year's Henan Satellite TV Spring Festival Evening should bring you more excellent programs.

In any case, as Henan Satellite TV enters the preparatory stage, all satellite TV stations including CCTV will also warm up the next Spring Festival Evening. What are the highlights of this year's Spring Festival Gala and what kind of experience will Henan Satellite TV bring you? Let's meet on New Year's Eve.