On how to play the role of new media in corporate culture construction

First of all, we need to pay attention to the development and utilization of new media platforms to realize the diversification and interactivity of media communication.

For example, on the basis of the traditional media platform, the development of mobile phone self-media, enterprise micro-signal (official account of WeChat) and enterprise Weibo has become a new way to attract employees to enjoy information, listen to public opinion and guide public opinion.

Secondly, we need to pay attention to the daily maintenance and management of new media platforms.

If we want to play the role of new media, we must work hard on maintenance and management. New media is a platform for information exchange and interaction, and only rich and fresh information can attract people's attention. New media is a channel to listen to public opinion and needs to interact with the public from time to time; Pay attention to the dynamics of public opinion, guide the situation, update the content in time, always pay attention to public opinion, seriously respond to interaction, listen to the voices of the masses, and effectively play the important role of new media in corporate culture construction.

Third, we need to pay attention to the cultivation and use of new media talents and improve the operation and management level of new media.

New media is a platform based on information technology, and the core of information technology is talent. Through the cultivation and use of high-quality talents, we can improve the operation and management level of new media, train and exercise the talent team of media culture communication, realize the healthy development of new media, and make it really play a driving role in corporate culture construction.