Basic logic of business model

Any business model is based on the creation, transmission and satisfaction of "value" to achieve business purposes.

From the entrepreneur's point of view, the business model is the entrepreneur's creativity, which comes from the richness and logic of opportunities and may eventually evolve into a business model.

Any business model can have three levels and nine plates.

The first level: the richness and logicality of opportunities, the basic thinking of value insight and satisfaction. That is, which customer groups and needs do we provide our value for first? What are our core values? How do we find these customers? Through what channels do we provide services?

Specifically:

1, customer base definition

2. Clarify the core values

3. Customer relationship

4. Channel marketing

The second layer: the logicalization of brand value chain.

Answer the following three questions:

1, key business

2. Core resources

3. Important partners

The third layer: the investment return planning layer.

Mainly answer two questions:

1. What are our sources of income? Why you can make a profit.

2. What is our cost structure?