2020, small and medium-sized enterprises how to layout the new media marketing?

Before the emergence of new media, marketing in terms of enterprises, only means advertising in the strong media, CCTV has also appeared in a large number of king of the bidding, the purpose of these advertisers is very clear: no matter how expensive this advertising, as long as the input and output is proportional, it is worth putting. In the popularity of new media today, advertising, public **** relations, brand management and corporate media, including the traditional marketing means many have failed, the failure of the enterprise and consumer dialogue channels, began to let many companies reflect on the establishment of a good interactive communication model with consumers has become a new generation of marketers to work in the direction of. For small and medium-sized enterprises, it is necessary to seize the new media opportunities, and actively carry out new media marketing to occupy a position in the hearts of consumers. In fact, analyzing the development path of new media in recent years can be a glimpse of the new media marketing trends. From blogs, forums to Qzone, Renren, to microblogging, WeChat, Netflix, short videos, live broadcasts, etc., the traffic pattern of the new media and the way of dissemination has undergone a sea change. From the traditional store "competition for geographic location", to the era of e-commerce "competition for traffic", and now formally enter the "competition for user time" mobile Internet marketing battlefield, new media Marketing war has also kicked off. In this marketing battlefield without smoke, small and medium-sized enterprises should be how to carry out new media layout? First, do a good job of enterprise positioning click to add a picture description (up to 60 words) positioning, is the most basic and important decision-making in all marketing decisions, only a clear and correct positioning, in order to guide the enterprise to choose the most appropriate way to effectively contact the target group, to obtain the enterprise and the product's maximum income. In the era of new media marketing, the "three parts" of good positioning are: product positioning, market positioning and communication positioning. And these three correspond to the product features mining, consumer community segregation analysis, user consumption insights, the three links layer by layer in-depth also let the enterprise positioning more clear, positioning clear, choose what kind of media channels, to what creative way to effectively reach the target consumer groups is also naturally clear. Second, the layout of the new media marketing matrix click to add a picture description (up to 60 words) survey shows that cell phone users spend time in the new media accounted for more than 70% of all the time, to seize the "user time", so that consumers "head down can also see you"! It has become the key to the layout of the new media marketing matrix. From the current existing new media platform, the layout of the marketing matrix needs to be combined with the characteristics of enterprises and products, consumer contact habits and other information to be selected, the existing platform is mainly divided into three camps, the first camp for social platforms, such as microblogging, microblogging, Q&A, Zhihu and other platforms, the camp platforms for user interactivity is strong, the degree of activeness is higher than that of the users of the other camps; the second camp is mainly for video platforms such as Jitterbug, Shutter, Yingke live and so on; the third camp is the self-media platform, such as headline, penguin, big fish, etc., the user fans of this camp are also more accurate. Choose and utilize the advantages of these platforms, create matrix marketing with quality content, create multi-channel traffic entrances, carry out larger-scale brand exposure, thus enhancing the brand influence of the enterprise. Third, the power of content to unlock the marketing communication "new game" Click to add a picture description (up to 60 words) In the face of explosive growth of content, people are often only interested in those fun, interesting, practical content, which requires that in the new media content marketing, enterprises must rack their brains to maintain the output of high-quality creative content. Take the lead in finding suitable business communication points, spreading them to the company's loyal users and potential consumer groups through effective media channels, and cultivating their emotional value recognition; only in this way can users truly participate in the enterprise's content marketing matrix. In the era of social communication, "the best advertisement is the one that allows consumers to y participate and actively forward." The popularity of the series of Netflix teas such as Xicha and Nexue's Tea is precisely because they meet the deep social needs of consumers and establish a connection between the corporate brand and individual emotions. Marketing methods such as "blind boxes", "lucky bags" and "flash stores" have also been well received by consumers, and this scenario-experiential marketing model greatly satisfies the curiosity of consumers. Enterprises will naturally capture the favor of consumers. Winning the battle of new media marketing means occupying the market, many SMEs have actually discovered the huge business opportunities of new media marketing, however, the cost of setting up a professional new media operation team is too high, while professional operation talents are unavailable, therefore, for most SMEs, choosing a professional one-stop new media operation team is the best way to quickly layout the new media marketing matrix and seize the first opportunity! Therefore, for most SMEs, choosing a professional one-stop new media operation service team is the best way to quickly layout new media marketing matrix and seize the first opportunity! The mobile Internet marketing brand of PointMotion, PointMotion Technology, focuses on providing mobile new media interactive marketing services for small and medium-sized enterprises. As an industry leader in the field of new media interactive marketing, PointMotion Technology provides a "one-stop" marketing program from promotion and attraction, interactive marketing, customer interaction, customer re-purchase to value-added services, multi-dimensional support to help SMEs new media matrix, so that small brands can also be 'live'. The company is also a member of the National Association of Business Executives (NABE).