What are the promotion functions and advantages of soft writing?

Soft text promotion is different from traditional hard advertising. It pays more attention to transmitting values to people than simply selling products, but in this way, enterprises can receive unexpected results. Compared with traditional hard advertisements, the functions and advantages of soft text promotion mainly include:

1. Low cost. General expenses will not exceed 5% of hard advertising.

2. It is more acceptable to consumers. Soft articles can clearly explain real and reliable events to the public, so they are more easily accepted and trusted by consumers.

3. the spread speed is fast. Most soft articles are inseparable from events, and many companies will contact the latest events and report them quickly when doing soft article promotion. In this way, consumers will be more interested in paying attention and spreading quickly.

4. Continuous publicity. Soft text can continuously report the development process of the event, which can not only make the audience fully and comprehensively understand the content of the event, but also make the event get continuous attention and instill a certain point of view at a certain stage. For example, the smog in the city is very serious. The media reports the harm of smog to human body every day. After a long period of publicity, people panicked from the bottom of their hearts and rushed to buy masks. This is the role of continuous publicity.

5. Multicast. Good soft texts are easy to reprint and can be spread more than twice.

6. Wide audience. Soft writing is very close to daily life and can arouse people's emotions, so people are more willing to pay attention to it and have a wider audience. In addition to ordinary consumers, investors, media people, editors and other people from all walks of life will be attracted by soft texts.

Summary: The best soft prose needs to be like a martial arts master to reach the realm of walking through the snow without trace. Soft articles can't force products to be sold to people, which is no different from hard advertisements. Consumers can clearly smell the smell of advertisements, which is easy to produce disgust.