The impact of traditional models on e-commerce marketing

The impact of e-commerce marketing on traditional business marketing: 1. E-commerce electronically digitizes traditional business processes. On the one hand, electronic flow replaces physical flow, which can greatly reduce manpower and material resources and reduce costs; on the other hand,

Breaking through the limitations of time and space, trading activities can be carried out at any time and anywhere, thus greatly improving efficiency.

2. The openness and global characteristics of e-commerce create more trade opportunities for enterprises.

3. E-commerce allows enterprises to enter the global electronic market at similar costs, making it possible for small and medium-sized enterprises to have the same information resources as large enterprises, improving the competitiveness of small and medium-sized enterprises.

4. E-commerce has redefined the traditional circulation model, reduced intermediate links, and made direct transactions between producers and consumers possible, thus changing the way the entire social economy operates to a certain extent.

5. On the one hand, e-commerce breaks down the barriers of time and space; on the other hand, it provides abundant information resources and provides more possibilities for the recombination of various social and economic elements, which will affect the economic layout and structure of society.