Why do enterprises need new media operations? Where is its value?

At present, the operation of new media in enterprises is an indispensable work in the digital transformation of all walks of life.

As a way for enterprises to market, new media operation aims to connect enterprises and customers through social media platform, and improve brand awareness and communication efficiency with customers.

First, then, why do you want to do new media operations?

1, low marketing cost: in addition to accurate advertising, new media also has a large number of free promotion channels and platforms, which is incomparable to traditional media, so the promotion cost of new media operation is lower for enterprises;

2. More interactive: through the new media platform, enterprises can interact with users, understand consumers' needs more accurately, adjust and change their own brand products in time, and thus gain more consumers' love;

3. Improve brand exposure: new media has opened up new advertising channels for enterprises, and through the operation on major new media platforms, the exposure and attention of corporate brands can be effectively increased;

4. Fast communication speed: the new media's propaganda method is instant, enterprises can release information at the first time through the new media platform, and users can also obtain information in a short time to maximize the value of information.

Second, how to manage?

In the process of building a new media matrix, there will also be problems such as difficult account management, slow data collection and time-consuming report production. It is suggested to use a new list matrix to improve the efficiency of account management through automated data tools.

1, cross-platform account management

Support batch import of seven platform accounts, namely Tik Tok, Aauto Quicker, WeChat official account, video number, Weibo, Little Red Book and Bi Li Bi Li * * *, to realize unified management of cross-platform accounts.

2. Visualization of multidimensional data

"Detailed Data" automatically collects data including account number, works, live broadcast, topics, etc., provides 100+ data dimension, supports one-click export, and meets the statistical requirements of daily operation data.

Source: Matrix Transfer-Detailed Data

The "dashboard" presents data such as the number of account fans, the spread trend of works, and the live broadcast operation effect through clear and intuitive visual charts.

3. Digital operation

"Operation Report" automatically generates an account operation report on a weekly/monthly/quarterly basis, without manual statistical data, thus achieving efficient management.

"Performance Tracking" intelligently tracks the task completion of customer-defined accounts to achieve effect monitoring and re-listing.

In addition, Matrixcom also has "AI barrage analysis" to tap potential customers according to Tik Tok live barrage; "Task Distribution" supports online task distribution and result acceptance; "Enterprise College" helps enterprises comprehensively improve their new media operation capabilities; "Asset Deposit" automatically retains the contents published by the account; "Risk supervision" helps operators monitor the health and content compliance of accounts; "Competition monitoring" helps enterprises understand the running dynamics and situation of competitive products.

Welcome Baidu to search for the new list matrix experience ~