How to keep the cultural variety of the 3.0 period going?

For cultural variety, from the previous nobody cares to the crowded market, it can be said that the rise of cultural variety last year was only the beginning. Next, how to avoid the past "short-term burning of money" and enter a sustained and stable "cultivation" period is the key. The pain brought by growth, if you can't persist, will only decline in an instant. The previous Lecture Room is an example.

The sustainable development of cultural variety is obviously inseparable from some kind of "strong connection" between culture and audience, that is, if cultural variety wants to develop continuously, it can't ignore the "cultivation" of audience by programs. Obviously, this is a problem that cultural variety needs to continue to be deeply cultivated even if it develops to the 3.0 stage.

To put it simply, the production logic of the current cultural variety show is "what culture will be presented to the audience after the producer thinks about what the audience needs". Obviously, this logic has some imagination, but it is difficult for the audience to play a role in the program.

From idioms to poems in the previous stages of 1.0 and 2.0, from reciting poems to reading letters, these are responses to traditional culture itself and a rough outline of "poetic life".

In the 3.0 stage, you will find that such a simple response is still the leading role.

National Treasure connects the history and culture of China through the appeal of the stars and the plot performance of the small theater. Objectively, this form has achieved remarkable results in stimulating the public's interest and even love for China's traditional culture. "All the way to the book" also shows a certain culture and stimulates people's desire for knowledge through the way of "outdoor reality show" and "visit"; "New China" is a continuation of cultural variety shows in stages 1.0 and 2.0. It takes "new" as a bridge and strengthens China culture by reading aloud.

But what about after the show? Is it really necessary to make one cultural variety show after another of the same type and homogeneity to maintain the audience's enthusiasm for traditional culture?

Obviously, interesting and superficial "knowledge" is limited after all, and the pursuit of culture itself can only become a short-lived "popularity". Therefore, for cultural variety, how to continue to develop requires a clearer understanding of the deep connection between the audience and "traditional culture", rather than just producing meaning through traditional cultural symbols. Without symbols, there is no meaning.