What is the future development of sales technology?

The traditional sales model is gradually not bought by consumers, and the sales technology is increasingly recognized by domestic enterprises.

Once upon a time-in 20 15, 20 16 or even 20 17-the task of sales professionals was to communicate: they needed to explain the value of a product so that buyers could understand it and convey the information of why one should dig deeper and buy a specific product. Sales agents are appreciated for their verbal skills, their ability to communicate with people across the table or on the other end of the phone, and most importantly, their ability to pick up the product and explain why it is important, no matter what it is.

Those days are coming to an end. After 20 18, sales agents whose single skill is to convey the value of something will be replaced; There are cheaper ways to explain the value and reasons of things. For example, I thought of a product video. Those salespeople who are still standing in the future-even thriving-will be those who create value for customers throughout the sales process (for example, providing insight, helping to show alternative views on problems and solutions, and adopting potential purchase criteria).

Sales will become more like a science than an art.

We can say goodbye to the word "sales manager". We will all use the term "sales coach" in the future. Why? In the past few years, a large number of sales tools have appeared in the sales field, including better marketing products and increasingly innovative sales management technologies.

Top managers finally realize that if you encounter efficiency problems, tools, clues and even cutting-edge technology are irrelevant. Therefore, today's best and most farsighted sales managers no longer manage indicators, but turn to thinking like coaches, and strive to train their representatives to help them operate more effectively and thrive in the sales field.