Tanabata activity planning six

Tanabata activity planning chapter 1

First, the general idea

Tanabata is the traditional Chinese Valentine's Day, due to the Chinese people more and more cherish China's traditional culture, folk festivals, coupled with the merchants every year fanfare publicity and hype, Tanabata Valentine's Day has become one of the couples of the festival. This promotion plan mainly puts forward two large-scale promotional activities close to the theme of "Tanabata", in order to cooperate with the store businesses, venues promotional activities, to create a strong consumer atmosphere of Valentine's Day.

In addition, because gold jewelry is one of the main commodities of Valentine's Day, it is recommended that the shopping mall once a year for the wedding market, "Autumn Diamond Festival" started on Tanabata, "Festival" to promote "Festival! ", and borrow the great business opportunity of Valentine's Day to bring a good start to the Diamond Festival.

Second, the activity time: August 16 (Thursday) - August 19 (Sunday)

Third, the layout of the store

In order to tie in with the theme of Tanabata, it is recommended to set up a magpie bridge in the mall store *** enjoy the space, according to the legend of the grapes under the cowherd weaving women can be heard to talk about the legend, in the main Entrance door columns decorated with green plastic vines into the effect of grapevine, creating a strong traditional Chinese Valentine's Day atmosphere.

Fourth, activity planning

(a) Diamond Festival

1, theme

A hundred-year old store, a hundred years of good cooperation - 200 *xx Diamond Festival

[Theme Interpretation] The theme of the event was drawn up for the "hundred years of old store? Hundred years of good cooperation", the main wedding market, clear positioning, the xx shopping mall gold jewelry stores competitive brand reputation advantage highlights the integrity and blessings to attract target consumers.

2, activity planning

The Diamond Festival from August to the continuation of the "11" Golden Week, *** counting more than a month, such a long period of time, promotional activities should be layered, phased. Eve promotional period for the Diamond Festival activities for the warm-up period, to attract consumer attention to the Diamond Festival activities, and promote the next step in consumption.

The diamond festival romantic start, seven dazzling gifts to choose

During the activities of the purchase of diamond jewelry merchandise totaling 3000 yuan, that is, there are seven kinds of preferential by you to choose one.

Bedding 77 RMB coupon Suit 77 RMB coupon Shoes 77 RMB coupon

Women's 77 RMB coupon Clothing and accessories 10% discount card Chinese clothing 60% discount card? Wedding Photography 20% discount card

3, show-style creative

Each jewelry brand launched a few Valentine's Day special promotion models, can be expensive and high-priced, but also for the Valentine's Day special design styles, with dried flowers creative with the display, outside the cover on the transparent glass cover, the classic models from the consumer to pick the eyes of the many jewelry styles highlighted in the flower proportioned to form a romantic and beautiful effect on consumers. The effect is romantic and beautiful, forming an unstoppable temptation to consumers. And women are often compared to flowers, flowers and jewelry with the metaphor of women and jewelry and the relationship between the unique display with the appropriate lighting, background, will attract consumers to stop the eyes, resulting in excellent promotional effects.

(B) the whole activity

1, the whole theme of the activity

(1) the theme

Romantic Tanabata, lucky 77

- the value of more than one hundred dollars, 77 pieces of romantic gift first-come-first-served

(2) activity planning

77 pieces of merchandise provided by the store merchants as gifts, set up an activity area on Saturday in the space of **** enjoy, make a large kt version, the screen for the 77 pieces of the name of the gift and the picture, in accordance with the usual practice, all the merchandise is divided into department store apparel and gold appliances category, the activities of the period of time consumers single category cumulative consumption exceeds a certain amount of money can participate in the activities to choose one of the 77 pieces of the gift, the first to comply with the conditions of the first to enjoy priority The first eligible person has the right to choose.

(3) Prizes

The store merchants each provide a physical gift priced at not less than 100 yuan, such as commodity prices are generally higher, you can replace the form of 100 yuan coupon. Consumers will be drawn on-site and receive their prizes on-site.

(4) promotional materials preparation

① kt version of the design and production

② activity rules explain the waterboard

④ activity site required tables and chairs

2, other promotional activities

(1) buy Valentine's Day gift, send comic couple sets - During the activity period, buy Valentine's Day gift single ticket full of 770 yuan will be given to the comedy couple set of tickets.

(2) Romantic magpie bridge, love delivery - activities during the purchase of designated categories of Valentine's Day gift single ticket full of 770 yuan, you can enjoy the ems free express delivery within China, for the couple separated from each other to pass the romantic feelings.

(The above two offers can not be enjoyed at the same time)

Tanabata Festival activity planning chapter 2

In order to dig deeper into the nation's traditional festival Tanabata Festival contains rich connotations, vigorously carry forward the spirit of the nation and the spirit of the times, the inheritance of the Chinese nation's fine traditions and the tradition of the revolution, and to guide the community's residents to understand the traditional festivals, identify with the traditional festivals, Love traditional festivals, traditional festivals, so as to enhance patriotic feelings and national cohesion, XX Women's Federation organized the "Tanabata" theme activities.

First, do a good job of publicity, create a festive atmosphere

In order to better carry out the theme of this activity, to create a strong festive atmosphere, the community women's committees combined with the theme of the "Tanabata" activities, women's committees held a meeting to publicize the street women's federation to create Tanabata publicity slogans on the history of the holiday and the folk traditions to publicize, and the street women's federation to create Tanabata publicity slogans on the history of the festival. The street women's federation made the Tanabata Day propaganda slogans, the origin of the festival and folk traditions to publicize, by the jurisdiction of the general public's praise. This activity, **** posted 75 publicity slogans. Through publicity activities, further make people pay attention to this traditional festival, for the whole society to create a strong festival atmosphere played a huge role.

Second, the Tanabata love lectures, reflecting the true love and care

On the eve of the Tanabata Festival, XX Women's Federation held a "Tanabata love lectures", lectures from the "Tanabata" origin, legends, customs and poems to participate in the theme of the activities of the people to promote the "Tanabata", the legend, customs and poems. The lecture publicized the cultural connotation of the Tanabata Festival to the participants in the thematic activities, so that they could understand the beautiful sentiment of revering faithful love and yearning for a happy life contained in the Tanabata culture. We also around the Tanabata Festival to celebrate the theme of loyal love, family happiness, reciting love poems, inspire people to the pursuit of true love, to *** build a better home, *** enjoy the love of a better life.

Third, to carry out women's volunteer action

During the festival, XX Women's Federation organized a women's volunteer action, in the form of volunteer service to spend a special "Tanabata" festival. Under the organization of the street women's federation, each community responded positively, formed a volunteer group of more than 40 people, part of the jurisdiction of the dead ends of the health to clean, maintain the environmental health of the district roads. At the same time, the old party members and widows and orphans in the precincts before the founding of the country were served, helping them clean and wash their clothes. We all enjoy the service with a happy mind to enhance the feelings between each other.

Fourth, the dissemination of traditional culture, *** to create a civilized society

Street Women's Federation to take this holiday to vigorously promote traditional culture, create a harmonious wind, widely publicized mutual help and love, *** to build a civilized society, so that the wind of civilization into the community, into the family. Since the activities have been carried out, supported by all cadres and workers, we work, pay more attention to professional civilization etiquette, with civilized language, civilized manners for visiting enterprises and the masses. At the same time, the Tanabata embodies the significance of the pursuit of family beauty as a grasp, actively advocating civilization into the family, the pursuit of family harmony and beauty, in the subtle education of the masses to say goodbye to bad habits, set up a new style of civilization, for the civilized community, the creation of a solid foundation for the creation of a harmonious community.

Through the development of this main activity, further inheritance and promotion of the traditional culture of the Chinese nation, to create social harmony, family happiness, and contribute to the establishment of people's correct concept of love, values and outlook on life.

Tanabata activity planning chapter 3

First, the purpose of the promotion

Through the "Tanabata Chinese Valentine's Day" as the theme, tightly grasp around the "lovers" this psychological, to carry out commodity promotion and activity promotion, in order to attract customer flow, to attract customers, to attract customers, to attract customers, to attract customers, to attract customers, to attract customers. activities to attract traffic, improve visibility, and achieve the purpose of sales.

Great efforts to launch the "price storm" price reduction promotions, so that consumers feel the real price cuts.

Second, the promotion time

2015 months - months

Third, the publicity slot

2015 months - months (days)

Fourth, the theme of the promotion

1 .

1 . Showing love has a way to reduce the price is reasonable

2. Prepare enough gifts to make love announcements all over the world

V. Commodity promotion

"Valentine's Day" is a special holiday, is the lovers of the gift of the holiday, so the commodity promotion should be "love gifts" as the theme, ornaments, gifts, gifts, gifts, gifts, gifts, gifts, gifts, gifts.

The stores should do a good job of creative display of goods and highlight the key display to ensure that the holiday goods to achieve sales.

1, merchandise special

Valentine's Day, for the store backlog of merchandise sorting and categorization, the establishment of a special area, this part of the product can take advantage of the momentum of this activity, the sale of capital, so that sellers feel really affordable.

2, the theme of the display: month - month

stores in the front conspicuous position to do Valentine's Day series of merchandise theme display, you can make full use of the kitchen window display, such as no kitchen window of the store can be displayed in a conspicuous position.

Requirements:

a, Valentine's Day theme display, to the store fine jewelry as the main object of display

b, the stores must be packaged at least 11 copies of the "jewelry sets" for the theme of the display VI, "love headdress bouquet"

This is the first time that we have seen the Valentine's Day display. "

Promotion time: month - month

1, mainly headdresses, the current price of the original price of 6-7% off sale, art pen handwritten eye-catching price tags, where the purchase of jewelry more than 80 yuan of customers are complimentary flowers.

2, the production of "love headdress bouquet" pricing table

Name Quantity Original Price Present Price

Only you ornaments a send a flower $ $ $ $

A single-minded set + send a flower $ $ $ $

Prepare boxes, wrapping paper in advance, do a good job of packaging.

3, free delivery service, the requirements of ornaments more than 100 yuan, delivery range of no more than 2 kilometers.

VII, activities and promotions:

1, Valentine's Day balloon touch

The production of 100-200, balloons for the Valentine's Day atmosphere of the store layout and shopping gifts (stores to arrange their own).

Cost: 0.155 yuan / set.

2, membership card gift

Where the purchase of Valentine's Day series of goods (not limited to the amount), you can give a membership card. (Time: month - day)

Note that the registration of membership card information. Eight, publicity

In order to strengthen the influence of the activities, to do a good job of publicity to attract more customers to actively participate in the holiday promotion. Franchise can be free to choose the local media. For example: evening newspapers, television subtitles, DM delivery and so on.

1, publicity slogan

Color jumping xxx jewelry

Bright colors, exquisite workmanship, design from South Korea. During Valentine's Day, will such ornaments rise a popular wind again? Come to see these noble, lovely and beautiful jewelry!

Valentine's Day with a difference

What to send is different, what to send a gift to the beauty of a smile? And save money and decent gifts, please see HAFACE recommended baby jewelry bar ......

Nine, the store layout

1, enough gifts to make love announcements all over the world Door photo posters.

a. The store entrance art pen handwritten posters (including the specific content of the preferential strategy);

b. Color banner: the content of the "show love has the way! Price reduction is reasonable price reduction storm";

c. Purchase or rent heart-shaped balloons to do store decoration;

2, counter and store inside and outside the health: to be neat, door and window glass must be clean, spotless.

3, here is still a special mention of the quality of service must be effectively improved.

Tenth, joint operations

and the local flower store to reach a cooperation agreement to provide each other with goods to increase sales on both sides.

Such as the purchase of XXX yuan of flowers, a gift of jewelry provided by xxx or membership card;

In xxx purchase XXX yuan of jewelry, a gift of flowers provided by the XXX flower store or discount card.

Tanabata activity planning chapter 4

With the continuous development of society, in modern life, KTV has become a part of contemporary people's lives, especially urban men and women, they pay attention to high-quality acoustics, they like to sing K in the full relaxation of their own, and that has become a way to reduce their stress, this category of people pay attention to the quality of life, they have a romantic and individualistic element in them. There are elements of romance and personality, which is the appeal point of KTV on Valentine's Day, to emphasize the romantic atmosphere created by KTV on Valentine's Day to them, but also to highlight their personality. Also, one of the important conditions for this group of people to choose KTV is the quality of sound, which should also be publicized. Overall, KTV should create a romantic, personalized, urban image on Valentine's Day to attract urban youth.

Activity time: August 20

Activity location: xx volume trafficking KTV

Activity theme: hold the intention of a thousand

Activity creativity:

(1) Valentine's Day for couples: you can get couples discount coupons, you can enjoy discounts on Valentine's Day. The coupon is designed to be a coupon for men and women, with a treasured value, such as a bookmark type. On Valentine's Day, set up a special room for couples, which can be a large private room for several teams of couples, or a double room for a pair of couples. And on Valentine's Day for the boyfriend for the girlfriend to send a rose, for the girlfriend for the boyfriend to send chocolates, and send out KTV to couples couples drinks and couples fruit platters and so on.

(2) Valentine's Day for singles: You can also publicize through discount coupons, and make KTV a matchmaker, so that they can come to look for the valentine in their lives and send gifts to those who find them. Single aristocrats can enter the special Valentine's Day set up singles club, that is, for the big KTV to see, (the kind of round table singing, if the couples who are facilitated, they are willing to enter the couples room).

(3) In addition, it is also appropriate to prepare some general rooms for a group of friends to sing, such rooms are not decorated, as usual.

Activity publicity:

(1) in the city newspaper and other urban atmosphere of the newspaper to do publicity, will be written clearly consumer interests, divided into singles and couples of two editions, write the address of the free volume, published in the newspaper Come out of the beginning of the Valentine's Day can be with the newspaper on the free volume to come to try to sing, try to sing the person can be given single discount coupons or couples of discount coupons for sales of 20% discount, not to come to try to sing, can also be in the newspaper to sing, can also be in the newspaper to sing. Those who don't come to try singing can also get a discount card on Valentine's Day with the coupon in the newspaper. [the day of consumption of 150 (200) can get a membership card, you can enjoy 20% discount, but also in accordance with the different consumption on the day to get platinum (gold, silver) card, and later enjoy different discounts, in addition, when the gold and silver card consumers accumulate a certain number of points can be upgraded to the platinum user] This preferential conditions in the Valentine's Day day made into a flyer sent to the consumers to sing, not in the newspaper to write. The score card must reflect the urban flavor of young people, their individuality or dignity. In the bus tags can also do a brief publicity, simply write out the holiday by you sing and other promotional Valentine's Day offers, divided into singles and couples two aspects.

(2) store mainly with red candle-type lights to decorate, in each couple's private room with a rose-type real candles to decorate, surrounded by candle lights surrounded by couples, creating a romantic atmosphere. In the hall, around the candle lights can be intermittently interspersed with colorful roses decorated on both sides of the corridor with candle lights, so that people feel that they are walking on the road to love; in the singles club, can be placed around the lights, in each table on the real candles on the sailboat.

Tanabata activity planning chapter 5

First, the general idea

Tanabata is China's traditional Valentine's Day, due to the people of the country more and more cherish China's traditional culture, folk festivals, coupled with the merchants every year fanfare publicity and hype, Tanabata Valentine's Day has become one of the couples of the festival. This promotion plan mainly puts forward two large-scale promotional activities close to the theme of "Tanabata", in order to cooperate with the store merchants, venues promotional activities, to create a strong consumer atmosphere of Valentine's Day.

In addition, because gold jewelry is one of the main commodities of Valentine's Day, it is recommended that the shopping mall once a year for the wedding market, "Autumn Diamond Festival" started on Tanabata, "Festival" to promote "Festival! ", and borrow the huge business opportunity of Valentine's Day to bring a good start to the Diamond Festival.

Second, the activity time:

August 16 (Thursday) - August 19 (Sunday)

Third, the layout of the store

In order to tie in with the theme of the Tanabata Festival, it is proposed to set up a magpie bridge in the shopping mall store *** enjoy the space, according to the legend of the grapes under the cowherd weaving maiden can hear the legend, the main entrance in the main entrance, the bridge is a magpie bridge. According to the legend, under the grapes you can hear the cowherd and the weaving maiden, the main entrance doorposts are decorated with green plastic grapevines to create the effect of the grapevine, creating a strong atmosphere of the traditional Chinese Valentine's Day.

Fourth, activity planning

(a) Diamond Festival

1, theme

A hundred-year old store, a hundred years of good cooperation - 200 *xx Diamond Festival

[theme interpretation] The theme of this activity is drawn up for the "hundred years of old store; a hundred years of good cooperation", the main theme of the event is "a hundred years of old store; a hundred years of good cooperation", the theme of the event is "a hundred years of good cooperation", the theme of the event is "a hundred years of good cooperation". Hundred years of good cooperation", the main wedding market, clear positioning, the xx shopping mall gold jewelry stores competitive brand reputation advantage highlights, with integrity and blessings to attract target consumers.

2, activity planning

The Diamond Festival from August to the continuation of the "11" Golden Week, *** counting more than a month, such a long period of time, promotional activities should be layered, phased. Eve promotional period for the Diamond Festival activities for the warm-up period, to attract consumer attention to the Diamond Festival activities, and promote the next step in consumption.

The diamond festival romantic start, seven dazzling gifts to choose

During the activities of the purchase of diamond jewelry merchandise totaling 3000 yuan, that is, there are seven kinds of preferential by you to choose one.

Bedding 77 RMB coupon Suit 77 RMB coupon Shoes 77 RMB coupon

Women's 77 RMB coupon Clothing accessories 9% discount card Chinese clothing 60% discount card Wedding Photography 20% discount card

3, the exhibition of creativity

Each jewelry brand to launch a few Valentine's Day special promotion models, can be expensive and high-priced, but also for the Valentine's Day special design models, with the dried flowers creative combination of display. Dried flowers creative collocation for display, outside the cover on the transparent glass cover, will be the classic models from the many jewelry styles so that consumers to pick the eyes of the highlighted, in the flowers of the proportional to the formation of romantic and beautiful effect, the formation of an unstoppable temptation to consumers. And women are often compared to flowers, flowers and jewelry with a metaphor for women and jewelry and the relationship, unique display with appropriate lighting, background, will attract consumers to stop the eyes, resulting in excellent promotional effects.

(B) the whole activity

1, the whole theme of the activity

(1) the theme

Romantic Tanabata, lucky 77

- the value of more than one hundred dollars, 77 pieces of romantic gift first-come-first-served

(2) activity planning

77 pieces of merchandise provided by the store merchants as gifts, set up an activity area on Saturday in the space of **** enjoy, make a large kt version, the screen for the 77 pieces of the name of the gift and the picture, in accordance with the usual practice, all the merchandise is divided into department store apparel and gold appliances category, the activities of the period of time consumers single category cumulative consumption exceeds a certain amount of money can participate in the activities to choose one of the 77 pieces of the gift, the first to comply with the conditions of the first to enjoy priority The first eligible person has the right to choose.

(3) Prizes

The store merchants each provide a physical gift priced at not less than 100 yuan, such as commodity prices are generally higher, you can replace the form of 100 yuan coupon. Consumers will be drawn on-site and receive their prizes on-site.

(4) promotional materials preparation

① kt version of the design and production

② activity rules explain the waterboard

④ activity site required tables and chairs

2, other promotional activities

(1) buy Valentine's Day gift, send comic couple sets - During the activity period, buy Valentine's Day gift single ticket full of 770 yuan will be given to the comedy couple set of tickets.

(2) Romantic magpie bridge, love to pass - activities during the purchase of designated categories of Valentine's Day gift single ticket full of 770 yuan, you can enjoy the ems free express delivery within China, for the couple separated from each other to pass the romantic feelings.

Tanabata activity planning chapter 6

First, the promotional activities Note

Promotion time limit; there are promotional time limit is currently more popular practice, such as the first day of the promotion, the holiday consumption time, limited consumption time to encourage consumption, in a fixed time to meet the demand for promotions.

Promotional quantification; the number of products to be sold, which is also a conventional practice, but in the promotional activities, this practice is not very good, easy to be competed off.

Promotional features; have their own promotional features, such as national characteristics, then in the giveaway, packaging, discounts, gifts, offers to clearly set up the banner of the characteristics of the characteristics of the promotional promotion to the end, the difference between the uniform pattern of Tanabata.

Promotional objectives; promotional objectives of the requirements of the promotion is to provide for a certain range of promotions to facilitate the choice of consumers, the same is also a process of combing sales, find their own, choose their own, is the effect of the promotion.

Promotion atmosphere; control the atmosphere of the promotion is very important, generally in the middle of the festival, the atmosphere is more unified, represented by festive, but on different occasions or different products can be different, to show the active promotion atmosphere, the main display of promotional atmosphere in the individuality of the promotion, such as heavy promotional tools, but light product features, heavy promotional gifts, light promotions and so on.

Second, promotional tips

1, for the online store only theme logo

I think a little careful people will find that Baidu, Google every holiday or big event will make a special logo, even if your site is full of holiday features, but also to cause more people to pay attention to, so the first step, you can be like a big website, design Valentine's Day holiday logo.

2, open Valentine's Day topic

On the Internet to collect Valentine's Day related articles, and certain me, the most important thing is to create more of their own original articles, when your Valentine's Day topic is rich enough, original content enough under the premise of the traffic must have brought a huge amount of. For example, Abacus's Yixi network in the Spring Festival also produce special topics, different and similar, received a very good effect.

3, Valentine's Day picture optimization

Baidu, Google two major mainstream search image search has a large flow, you can put more exquisite, original Valentine's Day pictures on the site, can put the pictures on the watermark, instantly be reproduced, but also can see your URL.

4, online store promotion

a. clever use of custom expression

This is considered a holiday network marketing a small skill, custom expression made gif animated pictures, leaving their website name or URL, the same also through qq, msn and other instant messaging software dissemination.

b. Greeting cards to spread the love

Valentine's Day to your users to send cards is a very interesting thing, pay attention to the organization of the content of the card, including the name, signature and so on is very important, novel content can give you an unexpected effect.

c. Valentine's Day prayer spread web page

This is the most commonly used form of holiday network marketing, but also the effect of the fastest and most direct form, it should be noted that the web page needs to generate other people's names and blessings, the effect is very good, this web page can be spread through qq, msn and other instant messaging software.

5, the forum promotion less

In the domestic more well-known emotional community, including some comprehensive entertainment community, such as posting, etc., to find the target group, make a good theme post, and will be able to cause netizens **** Ming, bring traffic.

Third, the promotional program

Promotional programs:

Price reduction. This is the most practical, but also the most attractive to buyers eyeballs of a promotional program, of course, price reduction is also a skill. First of all, we find an extremely popular product in our own hot products, of course, if it is suitable for couples, it is even better. Pricing tips we can unfold like this.

1, if your single product sells between $30-50, the price can be set to $13.14, which represents the meaning of a lifetime, plus a limit of 2 copies per person. (Currently my store with this program)

2, if your single product price of about 30 yuan, you can follow the couples to promote, that is, 52.0 yuan or 53.0 yuan couples 1, on behalf of I love you, I want you to mean (Note: 1 couples contain 2 copies of the single product Oh), if your couples package in the packaging

Can buy some colorful ribbons back to the good! If you can buy some colorful ribbons and come back properly when you pack it, I believe it will be perfect.

3, if your single product price in the 70-80 range. It can be set to 131.4 yuan couples package express. It is also very hot oh.

4, more than 100 yuan can choose 131.4 yuan program

Promotional program two:

With the price reduction. It is also a very hot promotional program at present.

For example, if you buy over 60 RMB, the price will be reduced to 52.0 RMB or 53.0 RMB

If you buy over 150 RMB, the price will be reduced to 131.4 RMB

Promotional plan three:

Mystery gift. The gift must be novel, representing the meaning of the feelings between lovers, the gift is 2 copies, one for each sex. As for the mystery gift, it is necessary for all sellers to go to the wholesale market to find a couple of small gifts.

You can also send plastic roses, if the buyer buys a huge amount, you can send Taobao sold very hot gold-plated leaf roses oh or acacia beans, magic beans, chocolate and so on

Promotional Program 4:

Valentine's Day Gifts

Packaging. This program requires sellers to learn the product packaging skills, buy some ribbons and gift boxes for the product's fine packaging, fine packaging after the outside must also be packed with 5 layers of cardboard boxes, so as not to crush your carefully packaged baby on the road. So beautifully packaged, the buyer receives after taking to send someone is also very dignified Oh.