Traditional Culture Encyclopedia - Traditional virtues - How to understand the influence of new media on gatekeeper theory
How to understand the influence of new media on gatekeeper theory
2. "Gatekeeper" theory is an important content in communication science, which is widely used in the era of traditional media. In the era of new media, the openness and interactivity of new media have brought new practice to the theory of "gatekeeper", especially gatekeeper, gatekeeper, gatekeeper, gatekeeper, gatekeeper, gatekeeper, gatekeeper, gatekeeper, gatekeeper, gatekeeper, gatekeeper.
3. There is no pure "objective neutrality" in news reporting and information dissemination of mass media, but the selection and processing activities based on the position, policy and value standard of the media.
4. Although the choice of news information is restricted by the media's business objectives, audience needs, social culture and other factors, the content that is consistent or consistent with the media's policies and interests is more likely to be selected and disseminated first.
5. The physical examination of the media is a multi-link and organized process. Although there are individual activities of journalists and editors, the result of "inspection" is the embodiment of the overall position and policy of media organizations.
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