Which do you think is easier to run, self-publishing or Taobao? Why?

My name is Lin Jiajia, and I'm here to answer this question

Self-media and Taobao, two entrepreneurial directions suitable for grassroots entrepreneurship, have been used by many friends to compare. It also makes too many entrepreneurs very torn

Doing self media is good, or start to do Taobao. Tangled so much, let Jiajia today to give you a good analysis

Mainly from the following aspects to analyze the comparison

one, who is closer to the wind mouth

And a lot of Taobao friends often have exchanges, in which exchanges, found that a number of issues. The most obvious is that Taobao's big business and success, most of them are 08-14 years of entrants. In 2002, Taobao has begun to go on the stage of history, that time is not known. And after the 08 Olympic Games, the financial crisis, many people began to look for a way out of the Internet

So, Taobao merchants began to grow dramatically at that time, but also at that time Taobao began to grow rapidly. A lot of people made money, that is recognized as a real good project, the operation is also very simple, not so many rules and restrictions.

Now Taobao, from the wind mouth has passed far, far away, but also rarely heard of young people start Taobao e-commerce

Most of the transition to do short video e-commerce, social e-commerce, Jingdong, Pinduoduo e-commerce.

Returning to the self media

It can be said that the current self media, is the Taobao after 08 years. Why do you say so? Self-media appeared and entered everyone's field of vision, but only 6, 7 years of time. Now everyone is still figuring out how to play well in the self media, there are too many rules are not perfect. There are relatively few restrictions and requirements for self media people. So the operation of self media is relatively simple, the platform's large flow support has also spawned a lot of success in the self media people. This is all obvious to everyone **** witnessed

So from the wind mouth far from close to the Taobao now can not be said that the wind mouth project, the rules are also perfected too much, relative to the media, it is more difficult to operate the control

Two, the way to realize

The operation of a good media and Taobao's ultimate goal is the same, that is, to profit. The most important thing is that you have to be able to get the best out of it. And how to profit is the key indicator that determines whether or not the operation is good. Only realize good, can operate, only good operation, easy to operate also means easy to make money.

Taobao's way of making money is to sell products. This is the most single way to profit. Sellers are busy every day, just to sell more goods. So the single way of profitability makes the operation extremely difficult

Compared to the operation of self-media, the platform gives advertising subsidies, you just need to do a good job with the content. Once the fans are huge, you can also and Taobao operation like selling products, selling courses, set up their own paid groups, etc.

Suffice it to say that the self media you only need to simply go to the output content, there is no worry about making money, the operation is more simple than Taobao, Taobao also need to go to analyze the keywords, put through train and so on!

Three, how many requirements

There is a mantra, "ten Taobao nine failures" why so say, because it is too difficult. As a good Taobao operation, what needs to be done? Give you a list to know

1, data analysis, you need to store every day, the number of visitors, collection, conversion rate and other data to analyze, these are important for the weight of the store

2, pay attention to peers

Peer competition is too big, but also Taobao sellers sad place. Need to pay attention to the opponent at all times in what to do, on what new activities, how the sales

3, customer maintenance

from time to time pro, uninterrupted request for positive feedback, this is the basic requirements for customer maintenance, if the malicious to give a bad review, it may have to spend how much energy to say how many good words

So this is Taobao operation, really difficult

and Self-media operation, only need to do a good job, is the data

need to go to the heart of the title, hot spots, how the fans reflect, will be better works to present to everyone on it!

From far away from the wind mouth to how many ways to cash, and for operators to analyze the comparison!

We can see that Taobao operation is now more and more difficult, because Taobao entrepreneurship is already a relatively mature program. The era of rapid development has become a thing of the past

And the self media, everything is still just beginning

A brand new platform, new industry rules, huge traffic dividends, are a new continent

As for how to go to develop and innovate, will be operated well

That depends on everyone!

It's up to all of us to show our skills!

Thank you, everyone!